Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 23 million followers, and is currently ranked the 66th most followed account on Instagram. Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes, and has since expanded the range to include an array of lip, eye and cheek products. The brand has since had several record-breaking launches globally, with products now available worldwide at retailers including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty continues to expand across Europe, Asia and the US where the brand is regularly ranked number one against competitors.