Riverside Auto Group began back in 1966 when Robert Dagenais purchased his first auto dealership - Riverside Auto Sales in Escanaba, Michigan; and expanded his business, along with the help of his wife Jeanine and their sons. Now the Riverside Auto Group consists of seven dealerships serving three communities in northern Michigan and one in Wisconsin.
Today, the Dagenais sons, Matt and Paul, are carrying on the tradition and continue to operate the auto dealerships.