CRM Executive

Overview

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,800 of the industry’s top talent across 25+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Learn more about Assembly here: https://www.assemblyglobal.com/

We’re currently recruiting for a CRM Executive as part of the growth of our CRM team. This role would be based in our Cairo office and work with clients across the MENA region with a focus on the GCC.

Responsibilities

• Development, implementation and management of retention marketing strategies using CRM
  
  

platforms to achieve business objectives mutually set with the clients.

• Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.
• Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend on future improvements.
• Working with content team (copywriters and designers) to develop high quality content brief
  
  

and creative assets.

• Leading experimentation culture and performing A/B testing to optimise clients’ campaigns.
• Working with engineering team to implement, maintain or upgrade CRM features/
  
  

requirements.

• Perform competitor analysis and stay up to on competitor campaigns – advising client on future tactics.
• Manage and safeguard resources on clients’ behalf such as platform, datasets, content with
  
  

utmost trust

• Stay compliant and updated on latest data protection regulations.
  
  

Qualifications

• 2-3 years’ experience in a CRM role, with proven success in developing and implementing
  
  

retention/loyalty/CRM strategies.

• Proficiency in marketing automation platforms such as Salesforce, Braze, MoEngage, CleverTap, Insider, etc.
• Strong understanding of marketing automation strategies, workflows, and best practices.
• Experience in data analysis and segmentation to drive targeted and personalized campaigns.
• Excellent communication skills to coordinate with cross-functional teams and stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of HTML and CSS for email template customization and landing page optimization.
• Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking and MMPs) such as Google Analytics, Adjust, Gameball, Mixpanel, branch, etc.
• Strong Excel and Powerpoint skills to interpret data insights and present back to the
  
  

business/clients.