Brand Manager

Industry: FMCG

Location: Cairo, Egypt

Our client, a leading name in the FMCG sector, is seeking a talented Brand Manager to join their innovative team.

• Develop and execute comprehensive brand strategies to enhance brand position and drive customer loyalty.
• Conduct market research to gain insights into consumer behavior, preferences, and market trends.
• Collaborate with marketing teams to create and implement marketing campaigns across various channels including digital, traditional, and point-of-sale.
• Manage the entire product lifecycle from strategy development to execution.
• Assess and analyze brand performance metrics and make data-driven decisions to optimize marketing efforts.
• Work closely with internal teams, agencies, and external stakeholders to ensure cohesive brand messaging.
• Ensure compliance with brand guidelines and contribute to building a strong brand identity.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 4-6 years of experience in brand management within the FMCG sector.
• Proven track record of developing and executing successful brand campaigns.
• Exceptional communication, leadership, and project management skills.
• Strong analytical skills and proficiency in marketing analytics tools.
• Ability to work collaboratively in a fast-paced environment with cross-functional teams.