Marketing Manager

• Title: Marketing Manager
• Industry: IT Software
• Reporting Line: SDS & Client (POC)
• Position Type: Full Time
• Level: Managerial
• Location: Cairo Office, New Cairo
• Employment Type: Full Time- Annual Contract
  
  

About The Job

We are seeking an experienced and versatile Marketing Manager to lead one of our clients marketing efforts for real estate portal. In this role, you will be responsible for developing and implementing comprehensive marketing strategies that encompass both offline and digital channels, with a strong emphasis on performance marketing. As the Marketing Manager, you will play a crucial role in driving brand awareness, customer acquisition, product development and revenue growth in the real estate industry across multiple countries.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive user acquisition, conversion, and retention across multiple countries.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other key performance indicators (KPIs).
• Plan, execute, and optimize digital campaigns across various channels, including search engine optimization (SEO), social media, content marketing, email marketing, and influencer partnerships.
• Conduct market research and competitor analysis to identify target audiences, market trends, and growth opportunities.
• Manage and optimize the website and landing pages to improve organic search rankings, user experience, and conversion rates.
• Develop engaging and compelling content for various digital platforms, including website, blog, social media, email newsletters, and other marketing collateral.
• Stay up-to-date with the latest digital marketing trends, best practices, and emerging technologies, and provide recommendations for innovation and improvement.
• Plan, coordinate, and manage offline marketing initiatives specific to each country, such as localized print advertisements, billboards, radio, television, and direct mail campaigns, ensuring they align with the overall marketing strategy and brand guidelines.
• Utilize performance marketing techniques, including A/B testing, conversion rate optimization (CRO), and data analysis, to optimize campaign performance and maximize ROI in each country.
• Stay up-to-date with the latest marketing trends, technologies, and best practices, and provide recommendations for innovation and improvement, taking into account the specific dynamics of the real estate industry and regional market differences.
• Provide monthly report on awareness and usage for the application.
• Provide ideas for further product development.
  
  

Desired Skills And Experience

• Bachelor's degree in marketing, business administration, or a related field.
• High-level fluency in English, with exceptional written and verbal communication skills.
• 6+ years of experience in related field/needed technology.
• Experience on both offline and digital marketing
• Proficiency in marketing analytics tools, such as Google Analytic, Google Ads, Facebook Ads Manager, marketing automation platforms, and social media analytics, with experience analyzing and interpreting regional marketing data.
• In-depth knowledge of offline marketing channels and tactics, such as print advertising, direct mail, events, and traditional media, as well as digital marketing channels, including SEM, social media, email marketing, and influencer partnerships, with experience tailoring strategies for different countries.
• Knowledge of the real estate industry and understanding of the sales and rental marketplace is a plus.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions Join Us and Thrive! Here’s What We Offer:
• Seamless Commute: Enjoy hassle-free transportation to and from work!
• Work-Life Harmony: We believe in balancing your professional and personal life—because you deserve it.
• Competitive Salary: We value your skills and offer an attractive package
• Inspiring Workspace: Work in a vibrant office equipped with the latest technology to fuel your creativity.
• Empowered Environment: Experience a management style that’s open and inclusive, rooted in Scandinavian values.
• Grow With Us: Unlock your potential with opportunities for personal development and continuous learning!
• Travel: Travel to connect with your client and build lasting relationships!
• Work-Life Harmony: We believe in balancing your professional and personal life—because you deserve it!
• Competitive Salary: We value your skills and offer an attractive package.
• Comprehensive Care: Rest easy with our social and medical insurance that keeps you covered.
• Inspiring Workspace: Work in a vibrant office equipped with the latest technology to fuel your creativity.
• Empowered Environment: Experience a management style that’s open and inclusive, rooted in Scandinavian values.
• Grow With Us: Unlock your potential with opportunities for personal development and continuous learning!
• Travel: Travel to connect with your client and build lasting relationships!
  
  

About CrossWorkers

We are Danish owned software offshoring company, providing European clients with professional Egyptian developers.

We have been in business since 2009, providing excellent services within the offshoring software development.

The headquarters are in Copenhagen, Denmark and the Offshore Development Centre is in the Fifth Settlement, New Cairo.

We have more branches in Sweden, Norway, Finland, Switzerland, UK, Germany and lately Bahrain.