Brand Manager

Industry: Fast-Moving Consumer Goods (FMCG)

Location: Cairo, Egypt

Our client is a well-established company in the alcoholic beverages sector, seeking a Brand Manager to enhance their marketing efforts and drive brand success.

• Collaborate with cross-functional teams to develop a comprehensive brand strategy aligned with business objectives.
• Defining the brand's positioning, target audience, and unique selling proposition.
• Develop and manage brand communication strategies, including public relations, social media, and influencer partnerships.
• Ensure consistent brand messaging across all communication channels.
• Manage the brand's product portfolio, including new product development, product launches, and product lifecycle management.
• Conduct market research to identify consumer trends and insights that can inform product development decisions.
• Oversee the development and maintenance of brand identity elements such as logos, packaging design, and brand guidelines.
• Develop and manage the branding budget.
• Ensure effective allocation of resources and monitoring return on investment (ROI) for marketing activities.
• Prepare regular reports and presentations to communicate performance, insights, and recommendations to management.
• Stay updated on relevant alcohol industry regulations and ensure compliance with advertising and marketing guidelines.