وصف الوظيفة
- Develop optimization strategies that increase the company's search engine results rankings.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
- Implement link-building campaigns in coordination with client SEO goals
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
- Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
- Collaborate with other team members to manage SEM strategy
- Update content and website links for maximum optimization and search engine rankings
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them.
- Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs
- Work with team members to understand data requirements and objectives, resulting in successful deliverables.
- Analyze and report on critical performance metrics.
متطلبات الوظيفة
- A minimum of 3 years of experience in a related role and in the start-up space.
- Prior experience in a similar role, as well as experience building effective multi-channel PPC, SEO, and SEM.
- Have solid channel analysis and reporting expertise, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Professional experience in A/B testing and Data-Analytics.
- Basic understanding of business financials, ROI, and profitability concepts
- A portfolio of successful growth implementations and interventions.
- Quick learner who can collect, organize, analyze, and communicate data and information.
- Excellent written and oral communication skills, good presentation, and persuasion skills.
