Senior manager - Mini Market & PetroMart

Purpose of the Job:

Develop and execute a comprehensive strategy for the Mini Market and PetroMart channels, optimizing Route-to-Market (RTM) approaches to maximize revenue, market share, and profitability. The role is responsible for managing the P&L of these channels, ensuring efficient operations, and driving customer-centric initiatives. It involves building strong customer relationships, enhancing visibility, and capitalizing on growth opportunities in convenience retail and fuel station outlets to align with SADAFCO’s business goals.

Key Accountabilities

:Strategic Developmen

1. tChannel Strategy

• :Design and implement a tailored strategy for Mini Market and PetroMart channels to drive growth and brand presence
• .Segment customers based on purchasing behaviors and create service models that align with their unique needs
• .Align channel strategies with broader organizational objectives to support market leadership

1. .Route-to-Market Optimization

• :Develop RTM strategies that maximize efficiency and market penetration in Mini Market and PetroMart segments
• .Identify and address white space opportunities to expand the channel footprint in underpenetrated areas

1. .Revenue & Profitability

• :Establish and monitor sales and financial targets, focusing on revenue growth and channel profitability
• .Lead initiatives to optimize product mix, pricing, and promotions for maximum channel impact

.Operational Excellenc

1. eExecution Oversight

• :Ensure flawless execution of channel-specific plans, including in-store visibility, promotional activities, and supply chain alignment
• .Monitor operational performance and implement corrective actions to achieve defined KPIs

1. .Distributor Management

• :Lead the recruitment and management of distributors, ensuring alignment with SADAFCO’s standards and goals
• .Negotiate and execute Business Development Agreements (BDAs) with key partners to drive mutual growth

1. .Field Operations

• :Oversee field execution of channel plans, focusing on compliance with visibility, pricing, and merchandising standards
• .Conduct regular market visits to ensure high-quality implementation and identify opportunities for improvement

.Market Intelligence & Insight

1. sCompetitor Benchmarking

• :Collect and analyze market intelligence to stay ahead of competitors in pricing, promotions, and channel innovations
• .Provide actionable insights to guide decision-making and strategic adjustments

1. .Consumer Behavior Insights

• :Leverage shopper behavior data to inform channel strategies and promotional activities, ensuring relevance to customer needs

.Team Leadership & Collaboratio

1. nTeam Development

• :Build, mentor, and lead a high-performing team dedicated to the Mini Market and PetroMart channels
• .Foster a culture of accountability, collaboration, and innovation within the team

1. .Cross-Functional Collaboration

• :Partner with Sales, Marketing, and Supply Chain teams to ensure cohesive execution of channel initiatives
• .Act as a liaison between internal and external stakeholders to streamline operations and resolve challenges

.
Job Requirement

s:Educational Backgrou

• ndBachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree or MBA preferred

).Experien

• ceMinimum 10–12 years of experience in FMCG, with a focus on Mini Market, PetroMart, or convenience retail channel
• s.Proven expertise in P&L management, RTM strategy development, and team leadershi

p.Skills & Competenci

• esStrategic Vision: Ability to develop and execute long-term channel strategie
• s.Operational Excellence: Deep understanding of Mini Market and PetroMart ecosystems, with a focus on execution excellenc
• e.Data-Driven Decision-Making: Proficiency in analyzing market data and deriving actionable insight
• s.Leadership: Strong team-building, mentoring, and motivational skill
• s.Communication: Exceptional verbal and written communication skills, with the ability to influence senior stakeholder

s.Languag

• esFluency in English is essentia
• l.Proficiency in Arabic is highly desirabl

e.
Leadership Attribu

• tesResults-driven with a strong focus on achieving targets and delivering val
• ue.Collaborative and adaptable, with the ability to navigate diverse organizational and cultural environmen
• ts.Innovative and customer-focused, constantly seeking opportunities to enhance channel performan