Acquisition Lead (incl. Digital Acquisition)

SWATX is seeking an experienced Acquisition Lead to drive our client acquisition strategies across both traditional and digital platforms. This leadership role requires a creative thinker with a robust analytical background and a passion for optimizing acquisition efforts to deliver significant business growth. The successful candidate will lead a team of marketing professionals and will be responsible for oversight of the development and execution of acquisition campaigns that effectively reach and engage target audiences.

Responsibilities:

•       Develop and implement multi-channel acquisition strategies that contribute to overall business growth.

•       Lead and mentor a team of acquisition specialists in executing campaigns and achieving goals.

•       Analyze customer data and market insights to refine acquisition tactics and approach.

•       Manage and optimize various digital acquisition channels, including SEO, PPC, retargeting, and social media marketing.

•       Set and monitor KPIs, making necessary adjustments to strategies based on performance outcomes.

•       Collaborate with cross-functional teams, including sales, product, and content, to ensure alignment in acquisition initiatives.

•       Conduct regular performance reviews and campaign evaluations for continuous improvement.

•       Track industry trends and competitor strategies to maintain a competitive edge in acquisition efforts.

•       Foster relationships with external partners and vendors to enhance acquisition capabilities.