Growth Strategy Manager
- invygo
- Dubai - United Arab Emirates
- Full-time
وصف الوظيفة
About invygo
invygo was founded in 2018 in Dubai with the purpose of redefining mobility in the Middle East and North Africa (MENA). Fuelled by a passion for innovation, technology and mobility, our mission is to empower people to move on their own terms, minimising the frustrations caused by traditional car ownership models. We make car access seamless and flexible for everyone.. We believe invygo is the smartest way to move, and to keep living up to our ideal, we rely on our people to share these goals and ambitions. Headquartered in Dubai, with offices in Riyadh and Cairo, our team consists of passionate, dedicated, bold innovators that are relentless in enabling the company to deliver a trusted and personalised experience that transforms how people move in MENA. With successful expansions into UAE, Saudi Arabia and Qatar, our footprint is rapidly growing as we continue to innovate and transform the automotive landscape across the region.
At invygo, we’re not just offering a service; we’re crafting a new era of mobility in MENA. We are always seeking passionate, dedicated and innovative thinkers to join us in making our future vision a reality. If you are that person, join us in moving the MENA mobility landscape forward and continuing to insure that invygo is, and remains, the smartest way to move.
Role Overview
The Growth Strategy Manager is responsible for driving growth strategy, execution, and performance for Invygo’s short-term subscription products. This person will sit within the our product-line squads, being accountable for all growth-related metrics and ensuring seamless collaboration between the Squad (Revenue, Supply & Partnerships, and Product) and Growth Chapter: Performance Marketing, CRM, Creative, Organic Growth teams.
This role requires a data-driven, execution-focused leader with strong critical thinking and cross-functional collaboration skills. The candidate must be comfortable setting and hitting aggressive growth targets, proactively solving challenges, and pushing teams to deliver on key growth initiatives.
متطلبات الوظيفة
Key Responsibilities
Growth Strategy & Execution
- Develop and own the growth strategy for one or more of our product lines - Driving subscription growth —identifying key levers for acquisition, activation, retention, and referral.
- Define and execute experiments, optimisations, and new initiatives to maximise performance and drive sustainable growth.
- Ensure alignment between Performance Marketing, CRM, Creative, Supply & Partnerships, and Product teams to support squad-level KPIs.
Data-Driven Decision Making
- Analyze, track, and report on growth metrics, continuously identifying opportunities for optimization.
- Translate insights into clear, actionable recommendations, balancing data-driven decision-making with speed of execution.
- Hold teams accountable for delivering growth-related initiatives and escalating blockers when needed.
Cross-Functional Collaboration
- Coordinate and influence multiple teams (Marketing, CRM, Product, etc.) to ensure growth initiatives are properly executed.
- Work with Performance Marketing to optimize customer acquisition efforts and maximize conversion rates.
- Partner with CRM & Retention to improve lifecycle marketing, churn reduction, and upsell strategies.
- Collaborate with Product to enhance user experience, reduce friction, and improve activation and retention.
Ownership & Accountability
- Take full ownership of growth targets, continuously tracking progress and adjusting strategies as needed.
- Drive urgency—ensuring all necessary resources are secured to meet squad KPIs.
- Communicate regularly with leadership on progress, challenges, and next steps.
Key Qualifications & Experience
Required Skills & Experience:
- 7+ years of experience in Growth, CRM, Demand Generation, Performance Marketing, Revenue Management or Business Intelligence.
- Strong analytical skills—ability to interpret data, define KPIs, and optimize targets accordingly.
- Experience working cross-functionally with Marketing, CRM, Product, and Design teams to drive growth initiatives.
- Ability to prioritise and execute quickly in a fast-paced, high-growth environment.
- Excellent communication and stakeholder management—capable of influencing teams and managing expectations at all levels.
Preferred (Bonus) Experience:
- Proven track record of driving customer acquisition, activation, or retention in a B2C or subscription-based business.
- 2+ years in a revenue / general manager / entrepreneurial role.
- Experience in the mobility, fintech, or e-commerce industries.
- Knowledge of SQL, Looker, Amplitude, or other data visualization tools.
Background in growth hacking, CRO (conversion rate optimization), or lifecycle marketing.
