Graduate Trainee – RBWM Business Marketing

Job Description

Job Purpose:

The “Marketing Trainee/ Officer” will be responsible for managing the day-to-day marketing tasks and delivery of marketing communications for Business Marketing Campaigns. He/She will assist the “Business Marketing Manager” in follow up with agencies and internal cross functional teams for day-to-day tasks such as development of creatives, finalization of artworks, copy proofing, creation & changes in website, broadcast of EDMs & SMS campaigns.

The “Marketing Trainee / Officer” will also work with different business teams to develop briefs and requirements of various marketing interventions. He/She will develop a brief based on those requirements and work with the agencies to develop meaningful concepts & creatives. Get approvals from business and then take it to execution & implementation.

A typical marketing project/ campaign would involve the following stages:

• Various meetings with Business/ Product heads, understanding the business challenge
• Translating business requirement to a marketing brief
• Doing a competition scan/ benchmarking exercise (wherever relevant)
• Deploy agency teams to create concepts or campaign plans
• Discuss plans/ concepts with business for approval
• In parallel work with cross functional teams on the campaign broadcast
  
  

Job Content:

• Planning & Project Management to drive business growth
• Partnering with Internal Clients to achieve their business objectives Manage marketing ROI by controlling costs & developing productive vendor/agency management
• Digital & special projects