Brand Marketing Lead/Manager (Fintech)
- b_labs
- Cairo, Cairo Governorate, Egypt
- Full-time
وصف الوظيفة
b_labs is the transformation and digitization arm of B.TECH, on a mission to change the industry as we know it. We spearhead tech innovation at B.TECH, an organization that has been a cornerstone of the Egyptian retail industry. We are the engine powering B.TECH in achieving its goal of becoming the leading omni-channel platform for consumer electronics and appliances in Egypt. By joining b labs, you will get to benefit from a collaborative startup environment, while also enjoying the stability of working within a company that has achieved strong growth year after year. You will be part of a visionary, customer-focused team with an ambitious mission--to become a trailblazer for digital retail within the Middle East.
Responsibilities
- Develop and execute targeted marketing strategies to increase brand awareness, drive traffic to our website, and generate leads.
- Manage the marketing budget and allocate resources effectively.
- Lead and mentor a team of marketing professionals, providing guidance and support as needed.
- Collaborate with other departmental heads to ensure marketing efforts align with overall company objectives.
- Develop compelling marketing content, including website copy, feature descriptions, and marketing collateral.
- Monitor and report on the effectiveness of marketing campaigns, making necessary adjustments to improve results.
- Stay up-to-date with emerging marketing trends and technologies to ensure our marketing efforts remain relevant and effective.
إمتيازات الوظيفة
- Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.
- Education budget: We believe the learning journey never ends, therefore you will be entitled to an annual education budget to take part in trainings, courses or onsite conferences of your choice.
- Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite, we will subsidize the costs for lunch to foster the b_labs office community.
- Mobility package: When you are joining the b_labs office, we will subsidize your mobility expenses for public transport.
- Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.
متطلبات الوظيفة
- Bachelor's degree in marketing, business administration, or a related field.
- 7+ years of experience in a similar role
- Proven experience in developing and executing successful marketing campaigns.
- Strong leadership and people management skills.
- Excellent written and verbal communication skills.
- Analytical thinker with the ability to interpret complex data sets.
- Demonstrated ability to work collaboratively with other departmental heads.
- Experience in the technology industry is preferred.
