Executive CRM Levant Cluster

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.

Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.

We are looking for an experienced e-CRM executive based in Cairo. A Bachelor’s degree and a minimum of 3-4 years of professional combined experience in a similar role is required, together with excellent command of English and Arabic. Candidate should be a team player and demonstrate agile ways of working.

RISE TO THE CHALLENGE

You will be part of the Marketing team of “Philip Morris Misr” and will reporting to the eCRM Manager.

For this position, we expect you to be a tech-savvy professional with an in-depth understanding of how technology can help us achieve our business goals. You should be methodical and have excellent time management skills. As an eCRM executive, you should also use your communication skills to collaborate effectively with various teams.

As part of the Digital team, the role of an eCRM Executive is to ensure all of the necessary deliverables for a project are completed and handed over on time and on budget. You will be working closely and in partnership with Consumer Experience teams who will support in your deliverables.

Your Responsibilities

• Assist planning of emails, SMS, and IM by working with key stakeholders
• Maintain the email plan, helping to ensure it is customer-led.
• Brief the external design agency to create first class customer emails that achieve business objectives.
• Feedback on the email design and liaise with the consumer experience teams to collate their feedback.
• Set up, review and proof email campaigns using a campaign management tool & email marketing platform.
• Use segmentation techniques to select audiences to target emails to the right customers.
• Analyze results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
• Assist planning and implementation of dynamic content.
• Carry out competitor reviews to establish best in class email design and strategy.
• Assist in the development of the automated eCRM plan.
• Marketing Automation Journey building
• Email Marketing Reporting
  
  

Other Requirements

• Strong organization skills.
• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
• Excellent communication skills, both written and verbal.
• High attention to detail.
• The foresight to put yourself in the shoes of the customer.
• Strong capability for analyzing customer data and campaign data.
• Creative flair and an ability to think outside the box.
• Good copywriting skills.
• Ability to work effectively under pressure and to tight deadlines.
• Previous experience in a similar role desirable.
• Basic HTML knowledge desirable.
• Experience of an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing cloud, Pardot, Odoo, MS Dynamics…
  
  

REGIONS: Levant cluster

FIND A NEW PATH

Our organization offers you a fresh perspective. Here, you will never stop exploring and discovering. We take the concept of on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. With innovative technologies, services, and processes, together with a competitive salary and compensation package, you will have the opportunity to interact with some of the best minds in the business, learn from them and add value.

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