Product Manager

Founded in 1946, Fidia is an Italian multinational pharmaceutical company, with R&D, manufacturing, marketing and sales capabilities, and an extensive product portfolio, mainly based on Hyaluronic Acid, in strategic therapeutic areas such as Joint Care, Skin Care, Eye Care, Health&Wellness Care, Specialty Care, Regenerative Care and Aesthetic Care. Headquartered in Abano Terme (PD), Fidia extends its global reach through local partners and distributors in 120+ countries worldwide, as well as wholly own subsidiaries.

We are recruiting

Product Manager Eye Care - MENA region

the position will be based in Cairo as a full time employee

Reports To: Marketing Manager, UAE

Region: Middle East & North Africa (MENA)

Key Responsibilities

Brand Strategy & Portfolio Management

• Develop and execute regional brand strategies for artificial tears, eye care supplements, and diagnostic staining products, ensuring alignment with corporate objectives.
• Identify market opportunities, competitive threats, and customer insights to optimize brand positioning and differentiation.
• Lead the Falba Project, ensuring effective market entry and positioning strategies.

Market Expansion & Commercial Execution

• Work closely with local teams and distributors to ensure successful implementation of marketing plans across MENA.
• Collaborate with sales teams to drive market penetration, sales performance, and customer engagement.
• Ensure compliance with regional regulatory requirements and adapt marketing strategies accordingly.

Marketing & Digital Initiatives

• Develop promotional campaigns, medical education programs, and digital marketing strategies to enhance brand awareness and adoption.
• Monitor market trends and leverage digital tools to optimize marketing reach and engagement.
• Provide training and marketing support to local teams and distributors.

Stakeholder & Cross-Functional Collaboration

• Act as the primary liaison between the regional marketing team and local markets, ensuring smooth execution of marketing plans.
• Work closely with R&D, regulatory, medical, and sales teams to align brand initiatives with business goals.
• Build strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, and distributors to drive advocacy and market growth.

Performance Tracking & Reporting

• Analyze market data, sales performance, and campaign effectiveness to optimize marketing strategies.
• Prepare regular reports and presentations, providing insights and recommendations.

Qualifications & Experience

• Bachelor’s degree in Pharmacy, Life Sciences, Business, or a related field. MBA is a plus.
• Minimum 5-7 years of experience in pharmaceutical or healthcare brand management, preferably in ophthalmology or eye care.
• Experience working in the Middle East and North Africa (MENA) region with a strong understanding of regional market dynamics.
• Proven ability to manage multiple brands and projects across diverse markets.
• Knowledge of omnichannel strategies and the ability to integrate digital tools into brand plans effectively.
• Excellent in English language verbal and written, French language will be a plus
• Flexibility for frequent travelling.

Key Competencies

• Strategic Thinking: Ability to develop and implement effective brand strategies.
• Market Insight: Strong analytical skills and understanding of the MENA ophthalmology market. Experience in Microsoft Excel.
• Leadership & Collaboration: Experience in working with cross-functional teams and distributors.
• Digital Marketing Acumen: Knowledge of omnichannel marketing and digital engagement strategies.
• Communication Skills: Ability to influence and engage stakeholders effectively
• Presentation Skills: strong experience and knowledge in powerpoint and public speaking.

Our Offer

• Open ended contract as per the Egyptian Law
• Annual Compensation amounting from 750,000 to 900,000 based on the experience.

Fidia benefits:

In Fidia you will have unlimited access to training and coaching programs aligned with market best practices and opportunities for professional development through participation in internal job posting processes, pension fund with company integration and healthfund, merit review and referral programs, company canteen, staff discounts and access to the flu vaccination campaign.

Fidia Farmaceutici promotes parity and inclusion in all its actions. All people from the status of candidate to that of employee and throughout the duration of their employment relationship are entitled to the same opportunities and protections regardless of gender identity, sexual orientation, ethnicity, migration background, religion, nationality, age. All company procedures are therefore drafted in compliance with the principles expressed in the previous point; any divergences should be promptly brought to the attention of the People & Culture Department.