وصف الوظيفة
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function
Marketing
Job Sub Function
Marketing Insights & Analytics
Job Category
Professional
All Job Posting Locations:
Cairo, Egypt
Job Description
Duties & Responsibilities:
- Develop, implement and evaluate the marketing plans and support it, leading certain initiatives, making informed choices at key achievements
- Strategic collaboration with key CVT members, like marketing, medical affairs, market access, regulatory affairs, PSP, PAP and BI
- Support the CVTL and brand managers in tasks and activities to implement and complete the brand strategy
- Build a positive and growth mindset relationship with key CVT stakeholders (including field teams) to support the implementation of strategic actions and identify commercial opportunities
- Build and analyze customer journeys to Identify customer needs and expectations and create innovative commercial activities and initiatives
- Understand the importance of making choices in identifying the key messages for external audiences
- Draft brand’s benefits and positioning, and how it dictates the marketing strategy, decisions, plans and supporting materials
- Support the creation of marketing materials in alignment with the brand strategy
- Support with IMR approvals & uploads, Omnichannel materials creation & execution, Vendors scanning and shortlisting,…
- Collaborate with the events team to ensure that all compliance requirements are fulfilled (iConnect, contracts, logistic aspects…)
- Support CVTL on the budget (annual brand spend) tracking
- Support the CVT management and governance
- Support the CVT internal communication (newsletter, TA specific, disease awareness). Develop messaging that is relevant and engaging for audience when delivering internal presentations
- Analyze data from a range of sources. Understand scenario analysis and know how to interpret key data and identify possible actions for the future
- Network with peers to understand best practices and lessons learned within the organization
- Know the tools we use to track and report our brand’s equity as well as our business and apply the results of my analysis to shape priorities
- Identify and socialize key performance indicators to measure the success of a given initiative
- Build collaborative external partnerships that will deliver brand strategies and increase Janssen competitive advantage
- Collaborate with the people who work with and be able to bring individual goals together to develop a shared vision of success
- Learn about how our organization works and how decisions get made to increase influence Main interactions and reporting:
- Main interactions: Cross functional interactions with CVTL, Brand Managers, Sales, Market Access, Medical Affairs, CoE, Supply Chain, Finance, Management Board, external stakeholder
- Reporting to the Cluster Value Therapeutic Lead GCC or Senior Brand Manager
#remote
Experience Required
- Life Sciences or business-related bachelor’s degree.
- A minimum of 2 years industry/ business experience, within different functional areas, sales, marketing, medical and/or market access with proven cross-functional leadership without authority
- Fluency in English language is required.
- Strong in building bridges and alliances across functional and regional boundaries in order to deliver value