Commercial Excellence Manager
- Kraft Heinz
- Cairo, Cairo Governorate, Egypt
- Full-time
وصف الوظيفة
Job Description
Position Summary
- Develop, enhance and implement sales & trade marketing (channel & category development) strategies for Kraft Heinz Egypt market by channel, region and key customers,
- Co-Lead & Co-Organize KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM
- Good connection with current distributors, channel heads, while ensuring category development for all in store merchandising, consumer promotions and activities.
Functional Scope
- Lead, monitor and develop the GTM project progress and performance on ground with sales leaders, finance and external stakeholders from the region.
- Lead the Trade Marketing team & activities in terms of commercial development, as to ensure all the acceleration activities by channel are executed.
- Lead the sales support function as to support the business in terms of required analysis, performance animation, dashboards and monthly business reviews decks.
- Plan, track and assess the trade activities by channel through channels activity grids, postmortems, & qualitative feedback with field team.
- Achieve AOP in terms of value / volume through ensuring the trade & operations efficiency across all channels and proposing the corrective actions when needed.
- Lead the sales capability agenda, in terms of sales competencies and skill matrix development for all sales team by channel and layers.
- Provide insight on Channel & Category trends including shopper behavior and channel drivers for Sales & Marketing
- Co-Lead & Co-Organizing KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM
- Coordinate with Demand and Supply, marketing and sales team for planning the demand cycle.
- Ensure the application of sales standards on operational execution in term of sales expansion & data analysis i.e. Maps, Reporting Tools, Census analysis to ensure smooth expansion plan execution.
- Continuously evaluate the effectiveness of current coverage / RTM & recommend corrective actions & follow up on execution
- Development of merchandising guidelines/Direction, including permanent POP materials display recommendations, and Plan-o-gram by category/channel in line with POP & Brand Vision and Objectives.
- Ensure Trade Spending optimization through applying best practices tools.
- Work closely with RSMs to align data collection and Sales trend analysis.
- Education Bachelor’s Degree
- Work Experience 7-10 years in FMCG Companies
- Language Knowledge Excellent
- Strong knowledge of local market
- Analytical and presentation Skills
- RTM & Trade channels understanding
- Knowledge of Trader / Consumer behavior
- Communication Skills
- Problem Solving
- Negotiation Skills
- Internally Sales, Finance, S&OP, Marketing, and HR departments.
- Externally Distributors (TT & AFH) MT specific accounts and 3rd party merchandising agency
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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