Public Relations Specialist

Job Purpose:

To execute and maintain Saudi Aramco Entrepreneurship Center’s (Wa’ed) overall media relations activity, social media, press and events strategies in accordance with the ongoing communications and PR plan.

The candidate will act as a main pillar in carrying out the company’s annual PR plan while working alongside the PR and Communications team on ongoing strategic projects.

Job Responsibilities:

• Support the conveyance of Wa’ed’s brand via PR and Marketing tools, platforms, and strategies to achieve the objectives of the corporate PR and Marketing strategy.
• Be the focal point with digital advertising and design agencies to arrange promotional campaigns across all types of media by coordinating scheduling and logistics as necessary.
• Scan media for relevant event engagement and manage participation plans (e.g. workshops, conferences, speeches), liaising with other divisions of the organization as necessary.
• Support the creation of digital content for social media, annual newsletters, and articles on entrepreneurship, and liaise with external graphic designers to establish brand guidelines and designs for published content.
• Coordinate relevant public relations activities including handling sponsorship opportunities, developing press releases and presentations, while maintaining a cooperative relationship with partners and stakeholders.
• Develop and launch targeted media and marketing campaigns to emphasize brand recognition and corporate reputation.
• Suggest improvement initiatives regarding own activities and implement processes approved by management.
• Address inquiries from media representatives and other parties, and track industry trends to leverage media collaboration opportunities.
• Generate media coverage reports and other PR reports as assigned by the direct manager.
• Conduct frequent review on PR policy and procuderes and recommends process enhancements whenever applicable.