Brand Activation Associate Analyst
- PepsiCo
- New Cairo City, Cairo Governorate, Egypt
وصف الوظيفة
Responsibilities
- Responsible for supporting Associate Marketing Manager the delivery of Brand Growth through implementing brand tactics & activities
- Leads full Category priorities implantation & operational work:
- Responsible for implementing Marketing activities to strengthen Brand Power
- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
- Packaging Finalization with agencies & suppliers
- Development & implementation key of promotions mechanics
- Suppliers & agencies front face & key contact person
- Responsible for leading teams through brand operational processes to deliver strong results
- Financial process custodian (PO creations & management lead)
- Manages procurement and payment activities for the brand.
- Considers the impact of local regulations and nutrition guidelines on the brand:
- Contracts development & finalization with legal & function admin
- Develops and updates the Target Consumer Portrait:
- Executes consumer immersions and other relevant in-sighting exercises.
- Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference
- Manages end-to-end development of communication plan from Opportunity to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.
- Consistent successful application of the "Create Engaging Brand Experiences Winning Actions"
- 1-2 year experience in Marketing
- Good relationship building skills and teamwork
- Initiative and flexible
- Work well under pressure
- Multitasking
- Fluent in English
- Computer literacy in Microsoft Office