Responsible for supporting Associate Marketing Manager the delivery of Brand Growth through implementing brand tactics & activities
Leads full Category priorities implantation & operational work:
Responsible for implementing Marketing activities to strengthen Brand Power
SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
Packaging Finalization with agencies & suppliers
Development & implementation key of promotions mechanics
Suppliers & agencies front face & key contact person
Responsible for leading teams through brand operational processes to deliver strong results
Financial process custodian (PO creations & management lead)
Manages procurement and payment activities for the brand.
Considers the impact of local regulations and nutrition guidelines on the brand:
Contracts development & finalization with legal & function admin
Develops and updates the Target Consumer Portrait:
Executes consumer immersions and other relevant in-sighting exercises.
Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference
Manages end-to-end development of communication plan from Opportunity to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.
Consistent successful application of the "Create Engaging Brand Experiences Winning Actions"