Brand Activation Analyst

Overview

Drive “In-Market Performance” of a specific brand within a specific CU. By full ownership of the commercial agenda of this brand from a volume/revenue/profitability stand-point, while being in-line with the overall “Develop” agenda of the brand.

Responsibilities

• AOP Commercialization for a specific Brand for a MU:
• Commercializing and adapting AOP to suit the specific market needs of the brand and the MU.
• Focus on driving the commercial objectives of the brand and CU, within the AOP set by the “Develop”team
• Presents and aligns “Activate Marketing Manager / Director”
• Support’s all “Market Specific / Activate” plans of a specific brand for a specific CU:
• Leads on all aspects for “Activate” plans from development to in-market execution
• Aligns “Activate Marketing Manager / Director” on plans
• Support’s on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
• Commercializes / develops in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
• Driving brand Economics / P&L:
• Ensuring that all brands’ economics for existing business is in-line with CU business objectives
• Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction
• Lead on brand specific productivity projects to meet overall company’s P&L targets
• Brand / Innovations Capex Requirements:
• Responsible for leading the commercial aspect of any brand Capex investments requirements
• Leads on Performance monitoring:
• Responsible for periodically reviewing “brand” performance KPI’s via the various tools available, to identify possible issues and develop plans/tactics to address them.
• Brand A&M Budgets:
• Responsible for liaising and aligning with finance control team
• Ensuring no over spending occurs on any of the projects and on overall brand budget
  
  

Qualifications

• Above-the-Line and Below-the-Line activity management
• Overall Business / Brand Management
• Business Strategy
• Excellent knowledge of AOP processes
• Excellent knowledge of copy production processes
• Excellent knowledge of all insights tools (Audit/CTS/6W’s)
• Excellent understanding on all brand related researches and consumer testing protocols
• Ability to create brand plans, based on sound insights and the right analysis
• Excellent understanding on the media processes, from planning to booking and airing
• Ability to understand/evaluate brand economics and P&L’s
• Excellent knowledge of sales cycle and plan
• Ability to understand the technical side of the brands – from an operational and R&D perspective
• Good knowledge of agencies work structure, roles and responsibilities
• Strong analytical skills – ability to interpret complex data and distil into useful and actionable information
• Strong marketing experience
• Excellent interpersonal skills with ability to comCUnicate and negotiate effectively across all levels and all functions of the organization.
• Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…
• Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
• Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders
  
  

Education:

• BA / MBA Degree Business Administration/Marketing/IMC/economics or equivalent from a reputable university
  
  

Prior Work Experience: Preferable if the incumbent has 3-5 years in top FMCG

Language Proficiency:

• Fluent English
• Fluent Arabic