Senior Trade Marketing Manager, NEAR

Country: Egypt

City: New Cairo

Job Family: Sales

Contract Type: Limited-term

Job ID: 50761

Senior Trade Marketing Manager, NEAR

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

Role: Senior Trade Marketing Manager, NEAR

Purpose of the Role:

The Senior Trade Marketing Manager is responsible for the execution of all trade / channel plans (Loyalty programs, Trade Deals, CSP, Trade Contracts/Rebates, activations etc..) & the different visibility solutions in order to boost the demand across all trade channels enriching the brand’s penetration in the market. S/he is Responsible for planning and executing the annual trade support plans across the various trade channels in both Egypt and Libya according to brands’ roadmaps and in line with company’s strategies & priorities.

Main Accountabilities:

• Develop strategic, integrated trade plans (channel plans, promotions, in-store programs etc.) liaising with sales team, multi-functional teams and customers that tie in with overall brand strategy to drive sales and market share growth across different channels.
• Manage monthly/annual forecasting, distribution strategy and other relevant go-to-market initiatives.
• In charge of CI and A&P budget management addressing his/her relevant channels in terms of controlling, releasing, and planning while continuously seeking for opportunities to drive business goal.
• Prepare and present Annual ICP process, an annual plan for the following year including volume build up in coordination with multi-functional teams.
• Participate in RTM and RGM workshops, activities and plans in order to support the business by utilizing the market unutilized opportunities.
• Collaborate closely with cross-functional teams, including sales, marketing, and product development, to ensure alignment and effective execution of trade marketing initiatives in order to commercialize and implement the brand’s marketing plans on ground while identify trends, opportunities, and threats supporting Bel’s growth.
  
  

Qualifications And Experience

• At least 8+ years of experience in FMCG trade marketing or sales.
• Bachelor’s degree of business administration or relevant degree.
  
  

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