Marketing Manager Part-Time
Do you have a passion for fintech and a proven track record of building strong brands? We're seeking a dynamic Marketing Manager to lead our marketing efforts and propel our Seena Pay company forward.
In this role, you will be responsible for:
Developing and implementing a comprehensive marketing strategy that aligns with our business objectives and targets our ideal customer base.
Building and managing a strong brand identity across all channels, including brand messaging, visual design, and tone of voice.
Leading all aspects of e-marketing, including website optimization, content marketing, social media marketing, email marketing, and paid advertising campaigns.
Conducting thorough market research to understand industry trends, competitor analysis, and customer insights.
Analyzing marketing campaign performance and using data to optimize strategies and maximize ROI.
Collaborating with internal teams such as product development, sales, and customer service to ensure a cohesive brand experience.
Staying up-to-date on the latest fintech marketing trends and technologies.
Qualifications:
Minimum 5 years of experience in marketing, preferably within the fintech industry.
Proven experience in developing and executing successful marketing campaigns across multiple channels.
Strong understanding of brand identity and brand management principles.
In-depth knowledge of e-marketing best practices, including SEO, content marketing, social media marketing, and email marketing.
Experience with marketing analytics and data-driven decision making.
Excellent communication, collaboration, and project management skills.
Passion for fintech and a strong understanding of the financial services landscape.