Specialist - Social Media Performance

About the company:

Almosafer (part of Seera Group) Saudi Arabia’s Leading Travel Company

Elevating the journey for travelers from Saudi Arabia, the region & beyond, while harnessing Seera Group’s 40+ years of expertise, Almosafer supports Saudi Arabia’s vision as a national champion for tourism. Almosafer creates opportunities for outbound, leisure, and religious travel, whilst serving B2C and B2B customers, partners, and suppliers with state-of-the-art travel solutions, a digital-first mindset, and travel advisory.

About the job:

We are looking for a dynamic and independent individual experienced in Social Media campaign execution & optimization to join our ever-growing Performance Marketing team. This individual will support campaign execution across platforms, data analysis, and strategy for Almosafer. You will contribute to drafting new and creative content ideas, executing campaigns, building vast audience segments across digital channels, and optimizing and reporting on performance.

Responsibilities:

• Define, plan, and execute performance marketing campaigns across Snapchat, Twitter, TikTok, Facebook, Instagram, and YouTube.
• Compile reports in order to aid analysis.
• Analyze campaign performance & optimize campaigns.
• Be involved in training and organizational learning.
• Understand and master internal data tools, Google Analytics, and Talkwalker.
• Conduct competitive research in order to stay ahead of advertising trends and ahead of the competition - maintain a professional knowledge of new/emerging trends.
• Provide a detailed monthly and quarterly results overview and analysis to management.
• Develop Excel/Spreadsheet expertise in order to organize and analyze data.
• Be able to use data as an asset in the analysis of performance - with data being the change agent in driving and developing best practices.
• Participate and support in delivering data-driven insights to the wider performance marketing team.
• Experiment constantly with new creatives, copy, and channels to improve performance.

Profile requirements:

• 2-4 years of experience in executing social media campaigns across all social media channels.
• Language: Arabic proficiency is preferred.
• Strong technical knowledge of Google Analytics and Microsoft Excel.
• Proficient in campaign/data analysis to drive optimizations and apply learnings effectively to future campaigns.
• Experience working on app installation and ROI-driven campaigns.
• Strong work ethic, valuing teamwork, and enthusiasm for collaboration.
• Agency experience is preferred.

Being you @ Almosafer:

At Almosafer we strongly believe in diversity and equal opportunities for all candidates. We do not discriminate based on any characteristic and follow fair employment practices regarding citizenship and immigration status. Join our inclusive work environment.