Business Unit Director - Consumer Health

Job Scope

Full accountability for the achievement of sales, market share, and profitability targets for the assigned product portfolio/disease areas considering both bottom and top line through leading a team of sales and marketing professionals to develop and implement high quality strategic and operational plans and solutions.

Roles & Responsibilities

• Responsible to build the annual strategy and budget while giving a well-defined market direction.


• Managed a customized brand strategies for the company’s products supporting the growth in key markets while aligning with the Corporate Strategy.


• Manage the sales and marketing budget across Egypt allocating key spends to best ROI Opportunities


• Formulate & direct and coordinate brand management and marketing activities & policies to promote products through working alongside with commercial manager.


• Establish key marketing ROI metrics to enhance the effectiveness of programs in each market.


• Analysis of sales forecasts and market sales share, success of marketing campaigns and creating reports through evaluating the financial aspects of product development, such as budgets, expenditures, research & development appropriations in addition to the return-on-investment and profit-loss projections. Working with the commercial team to develop plans ensuring maximum efficiency and impact.


• Validate the efficiency of the developed strategies for the comprehensive portfolio.


• Secure updated customer insights channels in key markets to boost innovation and strategy drivers.


• Ensure balance between the operational and Strategic practices of the commercial team leaders.


• Develop frequent reports regarding the achievement and obstacles to be submitted to the GM.

Qualifications & Work Experience

• Bachelor’s degree in pharmacy, Veterinary, or Science


• Master’s degree in business administration (Preferred)


• Experience of Minimum 2 years in a director role in the pharmaceuticals industry

Competencies:

• Strategic Thinking


• Communication and Presentation


• Innovation and Creativity


• Customer Focus