In-Store Client Development Manager

In-store Clients Development Manager

Direct Report : Store Manager

Team Management : No

The In-store Client Development Manager is a Maison Alaïa ambassador and work in close collaboration with the Store

Director and the Assistant Store Director. He/She manages the recruitment of new customers and acts as a

referent in customer management for the sales teams.

This Person is an experiential key-Player whose primary focus is to elevate the client’s in-store experience,

ensuring excellence in every interaction and developing long-term relationship with clients. The Clients

Development Manager is a key contributor at the store level, managing or supporting, projects that enhance

the global client strategy and tools that support the store team in driving loyalty, sales & client growth.

As Such, His/her Main Responsibilities Are

Local Clients Approach & Strategy:

• As CDM – You are required along with the store management to build on the Clientele strategy to ensure
  
  

targeting, recruiting and retaining new local clients & to enhance the loyalty to help in business growth.

• To come up with new initiatives & ideas to support local clients’ activations, ensure the Maison is well
  
  

exposed within local & VICs communities.

Set up a Clienteling mindset in-store.

• Develop and ensure a Clienteling routine in the store
• Motivate and support store teams to consistently achieve Clienteling objective and to support the team
  
  

during the OTOs for better results and to share feedback on improvements.

• Maintain strong tracking of all VICs, HPs to better develop them and to have strong plan to develop lower
  
  

clients segments to preapre VICs of the future, to suggest suitable activations for each segment.

• Be a brand ambassador on the floor and lead by example on all Clienteling aspects from welcoming
  
  

clients to entertaining clients during in-store and off-site events – will need to lead by example through

attending clients and generating sales and sharing best practices and techniques with the team to uplift

the standards.

• Onboard new employees on Clienteling & CRM topics.
  
  

Improve Client Engagement

• Work closely with each Client Advisor to ensure the roll-out of their action plan per client and support
  
  

store with their Clienteling needs.

• Coach and train the team to ensure a long-term relationship with every single ALAIA client.
• Partner across teams to support in-store client activations & store traffic drivers such as product
  
  

launches, events, and campaigns. Identify the right client profile for local and global activations.

Monitor Client activities in-store

• Track the store’s Clienteling performance.
• Analyze client dynamics and identify market opportunities.
• Provide clear feedback and recommendations to management. Collect and consolidate feedback for
  
  

evolution requests.

• Gifting & services: monitor in-store gifting and business impact.
• Maintain a strong follow- up with the team to ensure CRM objectvies & KPIs are met.