eCommerce Analyst - Merchandising

Overview

The Merchandising specialist is responsible for the presence of PEP assortment online, leading the maintenance of eCommerce customers’ websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all North American brands and business units. In partnership with Sales, Marketing, Commercialization, and Design departments he/she will ensure the correct digital assets are used for all marketing activations and all appropriate assets are created, distributed, and uploaded for new item launches and assortment enhancements.

Responsibilities

• Execute flawless online PEP assortment that is attractive to both shoppers and machines (SEO) across specific set of customers (i.e. Amazon).
• Lead new item setup and the refinement of product detail pages and online brand destinations
• He/She will help support the education of key stakeholders and help the merchandising manager implement merchandising best practices across designated customer
• Beginner knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify)
• Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers’ sites
• Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items’ product content with these terms
• Work with Marketing and Sales teams to determine appropriate assortment and product content used in our marketing efforts
• Assist in the creation of product renders and marketing assets
  
  

Qualifications

• 4-5 of marketing experience in developing and executing digital merchandising or marketing/media programs, including the development of copy, photography, video, rich media, etc.
• eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion
• Adobe Photoshop (Beginner skill level)
• Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset
• Self starter and curiosity for learning