Senior Brand Manager

Our client, a leading Multinational in the consumer sector, is seeking a dynamic and experienced Senior Brand Manager to join their team. As a Senior Brand Manager (GCC and KSA) you will play a key role in developing and implementing strategic brand initiatives that drive growth and enhance the company's market presence. This is an exciting opportunity to work with a well-established brand and contribute to its ongoing success in a regional role.

Responsibilities:

To develop and sustain a powerful and meaningful brand position across multiple channels, through a deep understanding of market segmentation and customer requirements. This is a leadership role and its success and the success of the brand is created through collaboration with team members, external parties and stakeholders.

• Develop and execute brand strategies that align with business objectives and drive brand equity.
• Lead cross-functional teams in the development and implementation of brand campaigns, including advertising, promotions, and digital marketing initiatives.
• Conduct market research to gain consumer insights and identify opportunities for brand growth.
• Monitor and analyze market trends, competitor activities, and consumer behavior to inform brand strategy.
• Collaborate with internal and external stakeholders, including creative agencies, to develop impactful marketing materials and brand communication.
• Manage brand budgets and ensure effective allocation of resources.
• Evaluate brand performance and make data-driven recommendations for improvements.
• Ensure brand consistency across all touchpoints, including packaging, point-of-sale displays, and online presence.
• Stay up-to-date with industry trends and best practices, and proactively share insights with the team.