Social Media Manager

Company Description

menage is a fully-fledged marketing agency based in Cairo, Egypt, specializing in strategy building, branding, consulting, digital marketing, media planning and buying, influencer management, social media, and creative writing. We are your one-stop shop for all your creative, advertising, and marketing needs. Our mission is to be Saudi's home for innovative marketing.

Role Description

This is a full-time hybrid role for a Social Media Manager at menage. The Social Media Manager will be responsible for managing all aspects of our clients' social media accounts, including content creation, strategy development, and social media optimization (SMO). The role is primarily located in Cairo, Egypt, but offers flexibility for some remote work.

Responsibilities

• Content Strategy: Develop comprehensive content strategies aligned with client goals and brand identity.
• Content Calendar: Create and manage content calendars, scheduling posts for optimal engagement.
• Content Creation: Craft visually appealing and engaging social media posts, including copywriting, images, videos, and infographics.
• Audience Engagement: Monitor social media channels, responding to comments, messages, and inquiries.
• Paid Advertising: Create and manage paid social media campaigns, optimizing ad spend for desired outcomes.
• Analytics & Insights: Utilize social media analytics tools to measure performance, identify trends, and adjust strategies.
• Competitor Analysis: Stay updated on competitors' social media strategies and industry trends.
• Crisis Management: Develop and implement crisis response plans to protect brand reputation.

Qualifications

• Social Media Marketing and Communication skills
• Experience in developing content strategies
• Knowledge of social media optimization (SMO) techniques
• Excellent English/ Arabic writing skills
• Ability to create engaging and persuasive content
• Familiarity with social media analytics tools
• Experience in the marketing industry
• Strong organizational and time management skills