Category Manager - UAE

Category Management

In-depth understanding global and regional beverages, food and dairy/plant-based customers and consumers (from B2B and B2C marketing point-of-view)
Spotting key market trends, consumer shopping requirements/insights and (innovation) needs as key input and guidance provider for i.e. for product marketing and SIG market strategy
Expert knowledge and technical category and value chain understanding globally and regionally (industry knowledge) to formulate business needs and category strategies/plans
Supports to build strategic partnership within industry (Ecosystem from ingredient supply & upstream providers)
Supports in executing cross-functional strategic initiatives (e.g. expansion & deployment plan for SIG TechCenters)
Developing and localizing Category presentations.
Work with cluster marketing managers on innovation launching plans.
Support customers on recipe insights and development.

Innovation Hub:

Drive business and revenue stream from innovation hub.
manage and present innovation hub.
Train key stakeholders and management on how to use and narrate innovation story.
Build collaboration with thinktanks, venture capital, ingredients companies…etc to scout for new innovations.
Build SIG innovation academy for customers.

SIG TechCenter

Test Filling: coordinate all test fillings and promote among global team.
Co-packing Network: build comprehensive network and identify co-packing gaps. Work with clusters to identify opportunities.

Category Manager