Business development Specialist

About AkzoNobel

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let’s paint the future together.

For more information please visit www.akzonobel.com

© 2024 Akzo Nobel N.V. All rights reserved.

Job Purpose

Responsible for business development as well as all marketing activities to identify and pursues opportunities for business growth and marketing optimization. Also getting involved in analyzing business process, implementing strategy plans and creating effective marketing strategy.

Key Accountabilities

• Implementation of marketing strategies and campaigns to promote products/services and increase brand awareness.
• Conduct market research/intelligence to gather data on target customers, competitors, industry trends, competitive landscape etc. to support decisions.
• Develop and implement marketing strategies and campaigns across various channels (e.g. digital, social media, events, advertising)
• Coordinate with cross-functional teams (e.g. sales, R&D) to ensure consistent branding and messaging.
• Stay up to date on the latest marketing trends, Coopetition and best practices as well as customer experience.
• Assist with budget planning and allocation for marketing initiatives.
• Contribute ideas and recommendations to continuously improve marketing effectiveness.
• Prepare the Full package which is essential for the product launch/Seminars/events (Prices, samples, panels, …etc)
• Coordinates marketing communication activities with different sorts of suppliers and service providers (print houses, advertising agencies, ...etc).
• Product Management responsibility.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in profitable sales.
• Manages an updated and complete marketing literature/material library, and supplies needs to sales team.
• Coordinates organization/participation at relevant exhibitions, symposium and events.
• Liaises with AkzoNobel branding policy and ensures compliance to branding guidelines and fulfilment of global communication projects locally.
• Create and manage marketing content such as website, collateral, presentations, etc.
• Generate qualified sales leads through outbound prospecting, networking, and strategic partnerships.
• Collaborate with the sales team to nurture leads and support the sales cycle.
  
  

Experience

• Bachelor's degree in marketing, business, communications, or a related field. Master's degree will be preferred
• Relevant experience in business development, marketing, or a similar role. Paints & Coatings industry experience will be preferred
• Demonstrated success in lead generation, prospect outreach, and closing new business
• Strong written and spoken communication skills in English language
• Proficiency with marketing tools and technologies (e.g. CRM, social media, analytics, content management, digital). Certifications in digital marketing, content marketing, or sales/marketing will be preferred
• Creative problem-solving skills and ability to work independently
• Excellent organizational and time management skills
• Familiarity with Paints & Coatings market and competitive landscape
• Knowledge of marketing automation platforms and lead nurturing strategies
  
  

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 40823