Associate Brand Manager – Fenty Beauty

Position Summary

Looking for beauty addicts with strategic, global mindsets - if you love beauty and are excited to participate in FENTY BEAUTY in the Middle East market, this job is for you!

The Associate Brand Manager will support the Brand Manager in driving the business by overseeing commercial operations across markets/networks of scope by partnering closely with cross-functional teams, store staff, and retailer partners to bring the Global Brand vision to life. They will be building brand awareness, recruitment and conversion and ensuring an elevated customer experience through all the touch points.

Reporting to: Senior Brand Manager – Fenty Beauty

• Brand Strategy
• Support in implementing and piloting the 360° launch and marketing plans in collaboration with the marketing team (Media, PR, influencers, Merchandising, in-store animation, CRM, training, sampling ...) in accordance with the defined budgets and the strategy of the brand.
• Work closely with partners on assortment, pricing and VM
• Participate in strategic meetings with marketing, retailers, and regional teams
• Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer’s Category Managers teams.
• Analyze the performances on regular basis and adapt the actions when necessary.
• Work on Media plans for key moments of the year
• Fuel brand strategy by conducting market, trend and competition analyzes.
• Maintain a healthy assortment and work closely with planning and the retailer.
• Monitor and follow up expenses and ensure that they are respecting set budgets.
• Account Management, Operations and Activation
• Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Marketing, Education, Creative and Operations).
• Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets, margin and profit and take corrective action when necessary.
• Conduct regular market visits and close relationship building with field team to get key insights across the region
• Be present on global and bi-weekly calls with our international teams
• Be a brand advocate internally & externally: effectively story tell and sell the product pipeline.
• Develop local GWPs, sets to drive the business
• Product Merchandising
• Optimize VM and dotcom product pages for sales performance while balancing brand vision, client experience and budget.
• Approve Brand mix and oversee smooth implementation of opening, closing and renovation of counters.
• Ensure proper implementation of in-store marketing animation plan/guidelines from Brand Owners
• Reporting & Analysis
• Support is preparing presentations for retailers and management meetings
• Prepare and support in meetings with effective agendas and clear outcomes
• Provide weekly & monthly sales recaps, ad-hoc reporting and analysis as needed
• Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
• Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation
• Prepare monthly reports on customer & sales analysis, shopper insights, traffic in store and store KPI and prepare action plan accordingly
• 2-3 years of previous work experience in a Brand Management / Marketing role
• Fluent in English and Arabic (mandatory)
• Previous work experience in beauty, consumer goods, retail, or a related industry is preferred.
• Bachelor’s degree in Marketing, Brand Management or Business Administration
• Analytical Skills: Strong ability to analyze market data, identify trends, and make data-driven decisions.
• Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Communication: Strong written and verbal communication skills, with the ability to effectively present ideas and collaborate with various stakeholders.
• Creativity: Innovative thinking and ability to contribute to creative brand strategies and campaigns.
• Attention to Detail: High level of accuracy and attention to detail in all aspects of work.
• Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing analytics tools (e.g., Google Analytics).
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Proactive and results-oriented mindset.