B2B Marketing Manager - UAE

We are a UAE-based startup, working remotely from all over the world. Our team is diversified and spread across 20+ different countries. We have the ambition to become a leading remote work enabler that simplifies the access to world class talents. We believe that anyone should be able to work anytime, anywhere.

We are backed by world-class investors; Endeavor Catalyst, Khwarizmi Ventures, Oraseya Capital, Flyer One Ventures, Access Bridge Ventures, A15, Swiss Founders Fund and Plug & Play.

We are hiring a Marketing Manager to join our Marketing team.

The Role

We seek a passionate and creative Marketing Manager to join our team and build brand awareness & messaging within our target industry. You will be responsible for developing and executing strategic marketing initiatives across various channels to generate high-quality leads.

Responsibilities

• Develop and implement an SEO roadmap that outlines clear goals, target keywords, and on-page and off-page optimization tactics.
• Craft and execute a comprehensive marketing strategy across various channels to promote RemotePass's offerings
• Manage RemotePass's online presence, including the website and social media channels, ensuring consistent messaging and audience engagement.
• Conduct A/B tests and other experiments to optimize website copy, landing pages, and marketing campaigns, ensuring data-driven decision making and continuous improvement.
• Manage lead lifecycle through lead nurturing programs
• Develop marketing playbooks for RemotePass's offerings, outlining product positioning, messaging, audience engagement strategies, creative frameworks, media plans, and campaign assets to drive awareness, understanding, and demand generation among target audiences.
• Build and nurture relationships with industry influencers and analysts.
• Deliver marketing campaigns with a strong focus on growth and measurable business impact.
• Establish the brand's voice and tone that reflects its personality across all communication channels (website, social media, advertising).
• Tracking metrics like website traffic, social media engagement, and brand mentions to measure brand awareness and the effectiveness of branding efforts.
• Be a vocal advocate for the RemotePass brand, collaborating with cross-functional teams (Growth, Marketing, Product, and Sales) to seamlessly integrate strong brand messaging into the product and sales experience.
  
  

Qualifications

• 5-8 years in marketing (brand, campaigns, designs)
• Strong understanding of B2B customer decision-making journeys. B2B SaaS experience is a must
• Proven track record of developing and executing successful B2B marketing campaigns.
• Excellent content creation and storytelling skills.
• Excellent communication and collaboration skills.
• A creative and strategic thinker with a strong understanding of brand building.
• A self-starter with a strong sense of ownership.
  
  

Bonus Points

• Experience in the HRtech sector.
• Experience with marketing automation platforms.
• Be located with a 3-hour window of GST timezone
  
  

Benefits

• Opportunity to work for a disruptive and fast-growing company.
• Remote-first work environment.
• Be part of a team that is passionate about making work a more open and connected place.