Marketing Lead

Job Title: Marketing Lead

Location: Dubai, UAE

Salary: 8,000 AED + Incentive (depending on experience)

Job Type: Full-time

Reports to: CEO/Founder

Company:

A Dubai based luxury scent company with spirituality, sustainability and giving back at the essence of its soul, creating signature collections is seeking a dynamic, passionate Marketing Lead to join their women-founded and women-run company.

Position Overview:

The Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy to enhance brand awareness, drive sales, and foster customer loyalty. This role requires a dreamer, strategic thinker & doer with an understanding of the luxury market, exceptional creativity, and a proven track record in marketing high-end products.

Key Responsibilities:

• Strategic Planning:
• Develop and implement a cohesive marketing strategy aligned with the brands vision and business goals.
• Identify and capitalize on market trends, opportunities, and customer insights to drive growth.
  
  
  
  

• Brand Management:
• Uphold and enhance the brand's image and reputation through innovative and consistent marketing efforts.
• Ensure all marketing materials and communications reflect the luxury and exclusivity of the brand.
  
  
  
  

• Campaign Development:
• Design and execute multi-channel marketing campaigns, including digital, social media, print, and events.
• Collaborate with creative teams to produce high-quality content that resonates with our target audience.
  
  
  
  

• Digital & Social Media Marketing:
• Manage the brands online presence across three to four social media platforms.
• Develop and implement social media strategies to increase engagement and followers.
• Utilize SEO, SEM, and analytics to optimize online visibility and engagement.
  
  
  
  

• Content Creation Management:
• Oversee the content creation process from ideation to execution, including photo shoots, reels, videos, and photography.
• Ensure all content aligns with the brands aesthetic and messaging.
  
  
  
  

• Public Relations & Influencer Collaborations:
• Build and maintain relationships with media, influencers, and industry partners.
• Coordinate PR efforts to secure high-profile coverage and endorsements.
• Identify and collaborate with influencers to promote the brand and products.
  
  
  
  

• Sales & Product Launches:
• Work closely with the sales team to develop marketing initiatives that drive retail and e-commerce sales.
• Plan and execute product launches both in-store and online.
• Create compelling product presentations and sales materials.
  
  
  
  

• Event & Pop-Up Management:
• Plan and execute exclusive events, product launches, collaborations, pop-up shops, and client events that reinforce the brands luxury positioning.
• Manage event logistics, from concept to execution, ensuring a memorable experience for attendees.
  
  
  
  

• Loyalty Program:
• Develop and manage a customer loyalty program to foster repeat business and customer loyalty.
• Use data and insights from the loyalty program to inform marketing strategies.
  
  
  
  

• Advertising:
• Plan and execute advertising campaigns across various channels, including digital, print, and social media.
• Monitor and analyze the effectiveness of advertising campaigns, adjusting strategies as needed.
  
  
  
  

• Market Research:
• Conduct market research to understand customer preferences, competitive landscape, and industry trends.
• Use insights to inform marketing strategies and product development.
  
  
  
  

• Budget Management:
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor and report on the effectiveness of marketing activities, adjusting strategies as needed.
  
  
  

Qualifications:

• Bachelors degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
• Minimum of 2-3 years of experience in marketing, preferably within the luxury goods or fragrance industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, social media, and e-commerce.
• Experience managing social media platforms, including content creation and community engagement.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to innovate and adapt in a dynamic market.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Passion for luxury products and an appreciation for fine fragrances.
• Collaborative and inspiring work environment.
• Professional development and growth opportunities.
  
  
  

If you are a visionary marketing professional with a passion for luxury fragrances and a desire to make a significant impact, we invite you to apply for this exciting opportunity.

What the Company Provide:

• An opportunity to join an exclusive luxury brand committed to sustainability and philanthropy.
• The chance to work in a dynamic and creative setting, playing a direct role in crafting impactful products.
• Flexible work environment (if required)
• Employment visa (for employee only)
• Annual flight ticket (for employee only)
• Medical insurance coverage (for employee only)
• 30% Corporate Discount
  
  
  

How to Apply:

Are you ready to immerse yourself in the world of fragrance and marketing? If so, we would love to hear from you! Please submit your CV and cover letter to [email protected]. In your cover letter, share what excites you about the world of marketing and fragrance and how your skills make you the perfect fit for the company. Successful candidates will be subject to test prior to being made an offer of employment and a there will be probationary period of 6 months on commencement.