Commercial Strategy Senior Manager

This role is a critical leadership role responsible for spearheading the development and

execution of the business unit strategy & strategic commercial initiatives that drive profitability

and achieve organizational goals for Nawy. This senior position demands extensive experience

in strategic planning, data-driven decision-making, and cross-functional collaboration. The role

requires a visionary leader who can align operational processes, enhance commercial tools and

procedures, and drive significant business growth.

1. Development of Commercial Plans:

○ Lead the creation and execution of comprehensive commercial plans that align with

company profit and loss (P&L) objectives.

○ Develop long-term strategic goals and actionable plans to achieve these objectives.

○ Drive the development and execution of strategic initiatives to support business

growth.

○ Ensure plans are innovative, strategically sound, and effectively implemented.

2. Cross-Functional Collaboration:

○ Collaborate with multiple departments to ensure the seamless execution of

strategic initiatives.

○ Facilitate teamwork and effective communication across the organization.

○ Serve as a liaison between departments to harmonize objectives and ensure

alignment with overall business strategy.

3. Performance Tracking and Analysis:

○ Regularly monitor, analyze, and report on performance metrics against

predefined targets.

○ Identify areas for improvement and implement corrective actions.

○ Use data-driven insights to continuously refine and optimize business strategies.

○ Foster a data-driven culture within the team and organization.

4. Operational Process Enhancement:

○ Work closely with the operations to improve work processes and enhance funnel

efficiency.

○ Implement best practices to optimize KPI performance and conversion rates.

○ Develop and refine strategies to align with evolving market conditions.

5. Product Process Enhancement:

○ Collaborate with the product team to improve product efficiency and

effectiveness.

○ Ensure product enhancements align with commercial objectives and customer

needs.

○ Drive innovation in product offerings to maintain a competitive edge.

6. Demand Generation Strategy:

○ Develop and implement a robust lead acquisition strategy.

○ Collaborate with performance marketing, sales, and other relevant departments.

○ Optimize lead generation channels and processes to maximize quality lead flow.

7. Market Analysis and Competitive Intelligence:

○ Continuously assess market needs, trends, and competition.

○ Identify and align new business opportunities with organizational goals.

○ Develop strategies to maintain a competitive advantage in the market.

8. Team Leadership and Development:

○ Build and lead a high-performing commercial strategy team.

○ Provide mentorship, guidance, and professional development opportunities to

team members.

○ Foster a collaborative, results-driven, and innovative team culture.

9. Financial Management:

○ Develop and manage the budget for the commercial strategy department.

○ Ensure financial targets are met and aligned with overall company goals.

○ Implement financial controls and risk management strategies to protect and grow

profitability.