Social Media Manager
- Luzella
- Dubai - United Arab Emirates
- Full-time
وصف الوظيفة
Luzella is a gourmet, health-conscious spread, combines the finest Moroccan almonds, argan oil, and honey. Luzella is crafted daily for unmatched freshness, it's more than just a spread—it's a journey into the heart of Excellence in spreads. We are seeking a creative and passionate Social Media Manager with a strong affinity for the Food & Beverage industry to lead our social media efforts. As the Social Media Manager, you will be responsible for developing and executing captivating social media strategies that engage our target audience and elevate our brand presence in UAE and KSA. Your expertise in content creation, community engagement, and social media trends will be crucial in enhancing our online visibility and customer interactions.
· Create visually stunning and engaging content across various social media platforms including Instagram, TikTok, Snapchat, YouTube, and Meta, to drive the online presence of Luzella
· Operate professional photography and videography equipment, as well as editing software, to create engaging content for social media promotional purposes.
· Writing appealing text captions to accompany high-quality images and videos.
· Schedule and publish content on all channels, optimising timing and frequency to maximise reach and impact.
· Engage with our online community, share payment link, responding to comments, queries, and inquiries in a timely and professional manner.
· Monitor brand’s reputation and online presence, ensuring relevant engagements, and managing content effectively.
· Produce short video content on a regular basis to drive the social media posts.
· Stay up-to-date with latest trends and best practices in digital marketing, including SEO, audience targeting, and campaign optimisation.
· Maintain weekly and monthly analysis reporting of all channels and campaign tracking to evaluate the ROI of the existing activities.
· Collaborate with influential bloggers for partnership opportunities to promote Luzella.
متطلبات الوظيفة
· Deep understanding of UAE culture local/expat and ability to produce content that attract them and trigger them to purchase Luzella.
· Proven experience as a Content Creator with a strong portfolio showcasing expertise in photography, videography, and reel creation for Instagram, TikTok, Snapchat, YouTube, and other social media platforms.
· Proficiency in using professional photography and videography equipment, editing software such as Zoom, Adobe Premiere Pro, Final Cut Pro, Photoshop, and CapCut, etc.
· Solid knowledge of social media platforms such as Meta, Snapchat, YouTube, TikTok, and other platforms, and their specific requirements for content creation and engagement.
· Strong creative and visual storytelling skills, with an eye for aesthetics and attention to detail.
· Excellent written and verbal communication skills, with the ability to adapt the brand's voice across different platforms.
· Familiarity with social media management tools and analytics platforms for scheduling, publishing, and measuring content performance.
· Knowledge of digital marketing principles and best practices, including SEO, audience targeting, and campaign optimisation.
