وصف الوظيفة
What You’ll Do
The Marketing Communications and Brand Lead provides expert knowledge, to deliver against the strategy and vision of the Vodafone Brand. They execute on Brand positioning across products, services and innovations that are launching, ensuring consistent delivery and execution of the Brand strategy which is brought to life through �on Brand� positioning, messaging and creative execution.The Marketing Communications and Brand Lead focusses on activities that develop and deliver effective Vodafone communications in line with the Brand strategy, promote and maintain the Brand image, manage the the Marketing Communications and media plans in order to support commercial priorities to include driving target achievement and increasing Brand value.Typically reports to Senior Marketing Communications and Brand Manager.
Who You Are
- Assists, advises and executes brand positioning, identity development and campaign approval processes and activities;
- Drives the delivery of the implementation of a range of strategic brand, communication and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams;
- Maintains strong relations and works closely with relevant departments (e.g. Consumer Business Units (CBU), Vodafone Business Units (VBU), Vodafone Foundation, Technology, Digital Marketing and CVM, etc.) on propositions;
- Works effectively with internal audiences and external agencies/vendors to ensure understanding of the Brand identity, interpretation and creative expression � challenging interpretation where required;
- Uses best practice knowledge to ensure Marketing Communications and Brand best practice is utilised within the team, beyond the team and educates stakeholders on best approach;
- May support with defining the annual Brand plan, translating it into operational plans and campaigns;
- Supports collaboration with creative and Brand Communications vendors to develop ongoing briefs and manages the agency delivery;
- May support with sponsorship deals, (e.g. managing ongoing rights, contractual and activation elements);
- May deliver ad-hoc campaigns (e.g. across consumer segments) and work with campaign teams to ensure consistency between all Brand / tactical advertising campaigns in terms of message and delivery;
- May give guidance to junior members of the team
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What's In It For You
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
Who We Are
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.