ABM Marketing Egypt

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How You Will Contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What You Will Bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation
  
  
  

More About This Role

What you need to know about this position:

Integration of Brand Equity

• Gains an understanding of the integration of the Brand Equity principles through supporting the Brand team during translation activities in market for specific brands.
  
  
  

Insights

• Supports their Manager in development and articulation of consumer insights and gains the understanding of their consumer, trends, and learns relevant tools and methodologies that set the foundation of marketing decisions.
• Solid understanding of shopper insight that enable them to develop marketing programs in relevant channels.
  
  
  

Strategic Planning

• Supports the Marketing team in collection of portfolio and brand data relevant for development of local brand plans.
• Clearly understands MDLZ Category strategy and how this guides the execution of specific projects and deliverables.
• Provides quality input into forecasting for their assigned projects
  
  
  

Integrated Marketing Communication

• Participates in the development of plans linked to the Integrated Marketing Communication (IMC) activities and supports implementation
• Responsible for organizing and managing brand consumer promotions activities in line with MDLZ approved plans.
• I2M (Idea to Market)
• Participates in I2M activities and supports marketing team in preparation of PDRs and LRs for New Product Development (NPD) processes.
• Accountable for executing components of NPD projects.
  
  
  

Protocols

• Any changes related to the strategic documentation must be compliant to the related protocol and follow the correct approval process.
• The Assistant Brand Manager supports the CBM Marketing in preparation of protocol documentation and submits them in Digi forms for approval by the Category Manager.
• Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Assistant Brand Manager role that have not been captured but are still part of daily work activities
  
  
  

Education / Certifications:

Bachelor's Degree in Marketing

Job specific requirements:

2-3 years of experience

Work schedule: Full time

No Relocation support available

Business Unit Summary

Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing