Social Media Specialist

Our client is seeking a Social Media Specialist who is an innovative, forward-thinker with hospitality industry experience with a good understanding of how to effectively integrate sustainable messaging across multiple mediums. The Social Media Specialist will be responsible for crafting copy for various types of content for email, web, editorial, digital media, and social media platforms. They must act as a brand champion and ensure all content produced represents company values and promotes the product portfolio and value proposition.

Key Responsibilities:

• Serve as a brand champion and ensure compliance across all communication touchpoints
• Develop Legacy Vacation Resort’s multimedia copy content that will be effectively integrated across all brand mediums including web/eCommerce, social media, digital media, reputation management, extranets, email marketing, and Google Business
• Develop LVR social media content calendar, manage, publish, and report on social performance monthly or as needed
• Collaborate with the Marketing Team to proactively plan and manage creative execution to market product portfolio, culture, and sustainability values
• Ensure all creative content crafted ladder up to company brand and revenue goals
• Provide and update website copy content as needed, while following website guidelines when inputting written and design creative into the web solutions platform
• Craft digital and blog copy content to support the company's capabilities in SEO
• Assist with updating current product content in all available channels (PMS, Extranets, Websites and Community Partners)
• Provide creative support with crafting internal documents, newsletters, training and SOP materials as deemed necessary
• Explore partnerships with other companies to increase social engagement
• Craft design content for B Corp partnership and initiatives
• Provide and manage an asset library of content listed below
• Craft copy for the following, but is not limited to:
• Video Design & Editing (featuring lifestyle, infographics, graphics, text overlays, etc.)
• Image Graphics, Resizing and Text Overlays
• General Graphic Design
• Email Templates
• Print/Collateral
• Signage
  

Required Skillsets:

• Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others.
• Communication – Ability to provide effective written and verbal skills
• Customer Centric - Ability to take care of the partner’s needs while following company procedures and keeping the guest experience in mind.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Entrepreneur Spirit – Business-oriented, proactive, and ambitious in defining and achieving goals.
• Interpersonal – Ability to maintain friendly interactions and get along well with a variety of personalities and individuals.
• Negotiator – Proven successful selling and negotiation skills, including prospecting, are required.
• Patience - Ability to act calmly under stress and strain, and of not being hasty or impetuous.
• Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.
• Team Builder - Ability to collaborate and convince a group of people to work toward a goal.
• Time Management - Ability to utilize effective time management skills to organize and complete work within given deadlines.
  
  

Preferred Qualifications:

Education: Bachelor's degree (preferred)

Experience: A minimum of two years’ experience in creative writing within the travel/hospitality industry. Additionally, have (preferably) knowledge of B Corporations with a good understanding of how to effectively integrate sustainable messaging across multiple mediums.

Design:

• Experience with Word, PowerPoint, Excel, Adobe Reader/Pro, and Microsoft Outlook. Experience with Google Suite (Sheets / Docs / Slides).
• Experience with Monday.com or other project management software
• Knowledge of HTML and WordPress
• Some experience with Adobe CC programs including but not limited to: Photoshop, Illustrator, InDesign, Acrobat
  
  

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets