Impulse Key Accounts Manager

Account Management
• Establish productive, professional relationships with key personnel in assigned
channel.
• Meet assigned targets for profitable sales volume and strategic objectives in
assigned accounts/channel.
• Lead a joint company-strategic account planning process that develops mutual
performance objectives, financial targets, and critical milestones for a one and
three-year period.
• Develop and implement a customer-specific account plan to fuel category growth,
increase sales, and maximize profitability.
• Develop the category per customer and improve the brand’s in-store execution level.
• Resolve any issues and problems faced by customers and deal with complaints to
maintain trust.
• Negotiate and close agreements with Key Channel Customers.
3
JOB
DESCRIPTION
Channel Management
• Identify and develop a thorough understanding of the key factors driving demand in
the category and market.
• Develop and implement plans that fuel the category’s growth within the channel
while securing leadership within the category.
• Prepare a cohesive plan for the channel that delivers Topline/bottom line targets
and improves category execution level across the channel.
• Propose and sell-in new brands/products/execution tools to the accounts.
• Assess, clarify, and validate customer needs on an ongoing basis.
• Lead solution development efforts that best address Red Bull/customer needs while
coordinating the involvement of all necessary stakeholders (trade marketing,
finance, supply chain, etc.).
• Monitor the market, competitor products and activities while developing mitigating
strategies/actions to win over competition.
Budget Management
• Practices complete ownership over channel’s VCM to ensure meeting profitability.
• Manages budget spending/allocation across accounts while assuring achieving best
ROI and improving investment levels.
• Creates budget control measures to avoid over/wrong spending and serves as the
revision point for all claims received from trade or DP related to Key accounts
channel.
4
JOB
DESCRIPTION
Analysis and Planning
• Ensure the timely and successful delivery of our solutions according to customer
needs and objectives.
• Track and analyse the account’s sales performance and take necessary actions to
meet business goals.
• Track all expenditure activities occurring in the channel while setting budget controls
and owning channel profitability.
Cross-functional Responsibilities
• Work closely with the marketing/trade marketing department to ensure the brand is
being properly supported through retailer-specific marketing initiatives.
• Collaborate with supply chain and logistics to ensure product availability, delivery
schedules, and inventory management.
• Collaborate with Finance to ensure that budgets are maintained and correctly
tracked. Ensures that all payments to customers are made and that all claims are
correct.
Distributor Partner Management
• Manages counterpart stakeholders at the DP.
• Sets DP working KPIs and targets.
• Ensure that DP is delivering the right execution and provides guidance/support
when needed.
• Develops DP team through different interactions that involves (meetings, business
reviews, trainings, etc.)
5
JOB
DESCRIPTION
EXPERIENCE, KNOWLEDGE & SKILLS:
• 3-5 years of sales professional experience in Key Account Management and/or Field.
• Experience in managing accounts from A to Z.
• Force Management, ideally with FMCG/beverage background.
• Experience in Category Management preferred.
• Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not
mandatory).
• Strategic ability -- develop specific, valuable, innovative, and commercially focused
strategies but also grasp the ‘bigger picture’.
• Commercial acumen -- strong understanding of sales processes and financial systems.
Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan
and track sales results.
• Analytical skills -- strong planning and negotiation skills with a sound understanding of
financial bottom-line implications of sales and marketing decisions. Able to analyze
sales and customer data, take the best conclusion, develop initiatives with the highest
value for the shopper, customer, and Red Bull.
• Negotiation experience -- successful front line retail negotiation experience and
problem-solving skills.
• Presentation skills -- demonstrate great presentation skills that provide highly relevant
and commercially viable strategies/processes in a clear, concise, and empowering way.
EDUCATION REQUIREMENTS: BSc/BA in business administration, marketing, or a
relevant field.
LANGUAGE REQUIREMENTS: English & Arabic (verbal & written)the