Arabic SEO Copywriter

  • GroupM
  • Cairo, Cairo Governorate, Egypt

وصف الوظيفة


About the Role:

We are seeking a talented Arabic & English speaking SEO Copywriter to join our growing team. Copywriting will be writing exclusively for the web, consisting off, but not limited to homepages, landing pages, category pages, product pages and blogs,

You will be working closely with other SEO experts, including keyword research specialists, technical SEO’s, link builders and will have the opportunity to grow as a well-rounded SEO specialist.

Responsibilities (Arabic & English):

  • Taking briefs from client and internal group peers to create copy that resonates with target audiences and search engine algorithms.
  • Consult with our clients, learning their needs and overall business objectives so that you create copy that excels.
  • Conduct keyword research and identify opportunities to optimizing content for search engines.
  • Develop and execute content strategies to increase organic traffic and improve search engine rankings.
  • Strategize, write, proofread and edit content assets while applying SEO best practices.
  • Conduct on-page optimization, including meta tags, headers, and internal linking.
  • Collaborate with the wider SEO team, paid traffic specialists, designers & client web development teams.

Requirements:

  • Fluency in Arabic & English and understanding of Arabic culture.
  • Even though your role focuses on copywriting, you're familiar with SEO fundamentals such as keyword research and on-page SEO.
  • Previous experience with web-copy writing, such as blogs, articles, product copy, online PR.
  • You need to have excellent verbal, writing and editing skills - be a strong communicator.
  • You’re interfacing with clients, presenting your work and driving conversations with managers and executives.
  • You can work independently and in a team.