Social Media Specialist

IDP Education Limited

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

The Social Media Specialist role is responsible for the ongoing management and growth of IDP’s UAE & Oman social media presence in alignment with business strategies and direction.

Key Accountabilities

Social Media Management

• Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.
• Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
• Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
• Alert marketing management to any major negative conversations about IDP brand and services and collaborate with team to develop measures to protect and enhance IDP image online.
  
  

Competition Monitoring

• Monitor competitive activity on social media and audience interactions.
• Suggest and develop online activities to counter competitive activities.
  
  

Knowledge Development

• Continuously update own knowledge of social media best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts
  
  

Essential Requirements

• Knowledge of Digital Marketing current best practices and understanding of Digital production processes
• Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
• Knowledge social media paid advertising campaigns including Facebook, Instagram, LinkedIn and Twitter.
• Strong understanding of user-generated content management, content marketing and reputation management.
• Strategic content creation and excellent writing skills.
• Ability to work independently and in a team environment.
• Ability to create designs on Canva is a must.
• Knowledge of video shooting and editing is a must.
• Knowledge of English language is a must.
• 2-3 years’ experience or equivalent exposure to a corporate environment
• BA or BS with focus on communication: Advertising/Marketing
• Experience with social media platforms and how to utilize it, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.