Digital Marketing Manager, Egypt

The Digital Marketing Manager will be responsible for managing a product/ line of products in terms of developing digital and multi channels strategy to be able to match market growth drivers and opportunities.

Accountabilities:

• Develop the digital marketing strategy in collaboration with product owners to improve the impact of marketing strategy through digital channels
• Own and drive digital marketing activities targeting HCPs
• Omnichannel Planning (strategy and tactical plans development: Customer personas creation/Key messages definition/Journeys design)
• Measure and report on the performance of all digital marketing campaigns
• Monitor the digital landscape in the pharmaceutical industry / International markets evaluating new trends and work on a long-term plan for the assigned brands
• Provide inputs to partners on Multi-Channel initiatives including prospecting company vision relative to the competitors and mobilizing partners to take necessary actions, trainings, and plans
• Collect deeper insights & delivering more personalized experience across all channels
• Work with brand managers to generate standard methodology projects
• Build digital capabilities and set KPI’s for each project matching with the SOP’s
• Monitor performance figures and lead projects
• Routinely communicate performance outcomes with marketers and support them based on outcomes.
• Lead the external approval process for HCPs materials and ensure compliance with EDA requirements
• Articulate authentic commitment to diversity of representation, psychological safety, empowerment of others and focus on team cohesion
• Show awareness of personal bias and attentiveness to other’s cultures with open mindset, curiosity and empathy
  
  
  

Essential Skills / Experience:

• Pharmacy or Medical Background
• Minimum 5 years of experience as digital marketing manager in a multinational company and / Or 7 years in a reputable pharmaceutical marketing agency as digital manager or Account manager handling digital platforms
• Strategic Partnering
• Communication Skills
• Leadership & stakeholder management
• Project Management
• Proficiency in data analysis, email marketing, and marketing automation tools to effectively utilize new technologies in campaigns
• Proficiency in leveraging cutting-edge technologies for rapid content creation and agile campaign management
• Digital Marketing Certification
• Fluency in English language
  
  
  

At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, we're always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

Join us in our mission to make a meaningful impact on people's lives, society, and our planet. Apply today!