Marketing Operations Coordinator

Hey there.

We’re a fun team. We help U.S. clients find smart people abroad. That being said, this is not a role for our clients. This is an internal role for us and in this role you’d be reporting to our Marketing Manager. He’s cool.

The role is ideal for someone who, probably 1 year from now wants to become a Marketing Lifecycle Manager or Marketing Operations Manager.

Fully remote, 9AM-6PM EST.

Key Responsibilities:

HubSpot Operations:

• Run and manage reports to provide insights into marketing and sales activities.
• Build and maintain basic automation to streamline workflows and enhance CRM functionality.
• Ensure data integrity within HubSpot, managing data imports, deduplication, and ongoing maintenance.
  
  

Marketing Operations:

• Develop and execute marketing strategies to support campaign objectives and drive business growth.
• Launch and manage paid advertising campaigns across multiple social media platforms
• Utilize Google Tag Manager to implement and manage tracking codes, ensuring accurate data collection.
• Leverage Google Analytics to analyze website traffic, user behavior, and campaign performance, providing actionable insights to the marketing team.
• Run daily reporting for the marketing manager.
  
  

Technical Integration and Tools Management:

• Use Zapier to automate workflows and integrate various marketing tools, ensuring seamless data flow and operational efficiency.
• Oversee the implementation and management of marketing technology tools, ensuring they are effectively utilized to support marketing and sales objectives.
• Work with developers to build out technical integrations cross-platform.
  
  

Communication and Collaboration:

• Coordinate with internal teams to ensure alignment on marketing and sales strategies.
• Provide training and support to team members on HubSpot and other marketing tools.
  
  

What Success Looks Like:

• Effective Campaign Management: Successful launch and optimization of paid ad campaigns, resulting in increased lead generation and improved ROI.
• Operational Efficiency: Streamlined workflows and automations that enhance team productivity and data accuracy.
• Insightful Reporting: Accurate and actionable reports that provide clear insights into marketing and sales performance.
• Seamless Integrations: Effective integration of marketing tools, ensuring smooth data flow and operational efficiency.
  
  

Required Skills and Qualifications:

• 2+ years of experience in a similar ops/marketing/data role
• Proven experience with HubSpot CRM, including report generation and automation building.
• Proficiency in Google Tag Manager and Google Analytics.
• Experience in launching and managing paid advertising campaigns (at least 6 months of experience).
• Familiarity with Zapier for workflow automation.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent verbal and written communication skills.
• Detail-oriented with strong organizational and multitasking abilities.
• Ability to work independently and as part of a team in a fast-paced environment.
• Fast talker: everyone on the team is this way. We would like you to be this way too.
  
  

Preferred Qualifications:

• Good at math.
• Background in digital marketing or a related field.
• Familiarity with additional marketing tools and technologies.
  
  

Why Join Us: Scale Army offers an exciting opportunity to be part of a dynamic team dedicated to driving growth and efficiency for our clients. If you are a proactive, tech-savvy professional with a passion for marketing and CRM operations, we invite you to apply and help us elevate our clients' marketing efforts.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets