- Lead the development and execution of our new subsidiary brand strategy and marketing efforts.
- Drive innovative marketing campaigns to elevate our brand presence.
- Lead and manage ATLs.
- Measure and report on the effectiveness of brand initiatives, using key performance indicators (KPIs) to track progress and make data-driven decisions.
- Lead the creation and management of the brand guidelines, ensuring consistent application of the brand identity across all platforms.
- Minimum 7 years of experience in brand management.
- Proven success in developing and executing brand strategies that drive business growth.
- Strong understanding of marketing channels, including digital, social media, and traditional media.