Email Lifecycle Specialist

Our client believes that everyone deserves a beautiful home they love. Founded in 2014, they've grown into the #1 interior design service in the country.

They're reinventing the way that people design and shop for their homes, making custom furniture and interior design delightful and accessible for all. Although they're headquartered in Denver, they offer both online and in-person services, operating design studios on both coasts and throughout the US.

They proudly own and operate some of the best home furnishings brands in the business including Interior Define, The Inside, and The Citizenry. Their family of brands is growing and they're looking for amazing people to join us on this journey!

They're searching for a Specialist, Email Marketing to join their growth team. This role will help manage the execution of the lifecycle marketing strategy across email, SMS, and push across their portfolio of brands. Their ideal candidate will bring an analytical, creative, and cross-functional skillset to the role. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup.

If you’re a lifecycle marketer who dreams of engaging customer journeys and enjoys rolling up their sleeves and working on a high-achieving team - this is the perfect role for you!

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities:

• Help manage batch-and-blast campaign calendar across email, SMS, and push, managing content brainstorming and planning, briefing, deployment, and analysis of campaigns
• Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis
• Manage weekly KPI reporting, uncovering insights from data and sharing them with your team
• Test and analyze campaign performance to ensure each message drives results without increasing customer churn
• Collaborate cross-functionally with marketing, merchandising, creative, and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages
• Write and submit creative briefs using our project management tool and schedule emails to deploy with the ESP
• Support the Director of Lifecycle and the Associate Manager in ad hoc projects as needed to support email initiatives
  
  

Qualifications:

• 1-2+ years' experience in a marketing, strategy, or consulting role at a B2C or e-commerce brand, with an understanding of CRM strategies, tactics, and tools
• Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
• Familiarity with Braze, Iterable, Klaviyo, or similar ESPs and platforms is a plus. Familiarity with Liquid coding language is also a plus.
• Data-drivenness with experience in Excel / Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights
• Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management
• Growth mindset with bold ideas and know-how to get things done
  
  

About You:

• You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen
• You are curious, love learning and interested in learning new tools and programs
• You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next.
• You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field.
• You are a collaborator with strong communication and relationship-building skills
• You have the ability to work in a fast-paced, results-based environment
• You have confidence in analyzing and acting on marketing data
• You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks
  
  

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets