Develop and execute creative content strategies that align with the company's marketing goals
Write, edit, and design all types of content, including blog posts, articles, social media posts, infographics, and videos
Research and stay up-to-date on the latest trends in content marketing
Collaborate with other members of the marketing team to develop and execute marketing campaigns
Measure the effectiveness of content marketing campaigns and make recommendations for improvement
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise the company’s company and products
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Coordinate with marketing to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed

Requirements

3+ years of experience in content creation
Bachelor's degree in English, communications, marketing, or a related field
Strong understanding of the latest trends in content marketing and be able to create engaging and visually appealing content that drives results.
Experience with digital publishing and generating traffic and leads for new business.
Strong writing and editing skills
Excellent visual design skills
Ability to work independently and as part of a team
Strong understanding of the latest trends in content marketing
Proficiency in social media platforms
Experience with video editing and production
Experience with SEO
Experience with data analysis
Creativity and a passion for storytelling

Content Creator