Brand Manager

Brand Marketing Managers play a pivotal role in shaping and maintaining the image and identity of Geely brand. He/she strategizes and executes marketing initiatives that clearly communicate the brand's values, mission, and products to the target audience. By leveraging market research, creative campaigns, and cross-functional collaboration, he/she aims to build brand equity and drives consumer engagement and loyalty.

Responsibilities:

• Developing and executing brand marketing strategies to enhance brand recognition and customer loyalty.
• Conducting market research to understand consumer behavior, trends, and competitive landscapes.
• Collaborating with product development teams to ensure brand consistency across new and existing products.
• Managing the creation and delivery of compelling marketing campaigns across various channels.
• Working with creative teams to guide the brand's visual and verbal messaging.
• Overseeing social media strategy and content to engage with the target audience and build community.
• Analyzing campaign performance and consumer insights to optimize future marketing efforts.
• Setting and managing the brand marketing budget to maximize return on investment.
• Partnering with sales and distribution channels to align marketing strategies with sales objectives.
• Coordinating with public relations teams to ensure consistent brand messaging and to manage brand reputation.
• Leading and mentoring a team of marketing professionals to execute brand initiatives.
• Staying current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing.

Requirements:

• Bachelor's degree in Marketing.
• Strong creation and storytelling skills.
• Strong communication skills.
• Experience in Automotive field is a must.