Channel Marketing Activation Lead - HORECA

Job Purpose

Identifying business opportunities for the sales channel based on analyses and knowledge of consumer and buying occasions, and the behavior of customers and competition in the channel. Planning and developing strategies, tactics, and goals for the trade channel’s immediate consumption to capitalize on established business opportunities and achieve the set goals.

What you will do

• Planning, development, and execution of plans of promotional activities for the sales channel: entry into new sales facilities to activate the CCHBC range; cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials.
• Regular market tour; an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition.
• Active participation in negotiations with customers. An average of 2 out of 5 working days are spent in the field.
• Execution of the annual plan of promotional activities in the channel of the store’s immediate consumption:
• Managing the execution of all planned activities effectively and in a timely manner;
• Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication;
• Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel;
• Ensuring the production of promotional materials;
• Budget control (DME) planned for the trade channel;
• Continuous focus on effective cost management with the aim of return on investment. Proactively finding new and innovative ways of activation.
• Administrative tasks related to creating requests for purchase orders, tracking the status of order approvals, monitoring budgets monthly, quarterly, annually.
• Support in the planning, preparation, and realization of the CAPEX budget, opening codes for marketing materials, communication with suppliers, planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers, close cooperation with procurement.
• Full operational support for the marketing activation of special events.

What you will bring to the role

• University Degree in business related studies
• 5-7 years of experience in consumer goods marketing.
• Experience in commercial marketing, key customer area, or operational sales)
• Previous experience in Trade marketing
• Previous experience in developing strategic plans for customers, channel, key customers or other business participants.
• Proactivity and ability to achieve results within set time frames.
• Results orientation, previous experience in working on important projects.
• Establishing quality relationships
• Creativity and innovative thinking
• Professional conduct in accordance with business ethics
• Presentation and negotiation skills
• Strong commercial approach
• Analytical skills.
• English fluency is a MUST