B2B Content Writer 📝📡💼 (Telematics Industry | Multi-brand | Remote)

Goodwork is recruiting for a Canadian-based telematics software, hardware, and consultancy firm specializing in fleet management and field service solutions.

What makes this opportunity interesting?

• 🇨🇦 Canadian organization leading the telematics industry
• 📡 Craft a wide range of content that impacts millions of vehicles worldwide
• 🚀 Join a rapidly scaling company with global impact

About the Company

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. 

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

OUR COMPANY VALUES guide our team and shape our culture.

• 🌟 Unimpeachable Character: We embrace absolute integrity, trustworthiness, and humility, fostering a workplace where egos take a backseat to unwavering honesty.
• ⚡ Speed is King: We prioritize efficiency, embracing agility and swift decision-making to outpace competition and drive continuous innovation.
• 🚀 Own the Outcome: We embrace accountability by tackling even the mundane tasks, taking holistic ownership, act for the greater good of the company beyond team boundaries, and eliminate the phrase "that's not my job" from our vocabulary.
• 💪 Have Backbone; Disagree and Commit: We encourage expressing differing opinions, but once a decision is made, commit wholeheartedly to ensure unified action and success.

We're a hybrid work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment.

We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges.

About the Role

We're looking for a remote Marketing Content Writer to create compelling, long-form content for our two B2B brands in the telematics industry. In this role, you'll produce high-quality, strategic content that resonates with our target audience and drives our business initiatives forward, focusing on cluster topics and setting up processes for exceptional articles and lead magnets.

You'll be responsible for crafting 1-2 substantial collaterals each month, such as longform pillar pages for our website. This role requires versatility, adaptability, and the ability to connect deeply with our audience. You should be able to understand complex technical topics, identify pain points, and address them effectively in your writing.

We're assigning high-level projects to content owners who can take charge independently. You'll need project management experience and the ability to work within the buyer's journey framework. Our Marketing Head provides individual guidance while allowing creative freedom, giving you ownership and the opportunity to flourish in your role.

OUR IDEAL CANDIDATE has 3-6+ years of experience in roles like B2B Content Writer, Technical Writer, or Marketing Copywriter. You have strong research skills, a deep understanding of content marketing principles, and the ability to write about complex technical topics for various audiences. You're a versatile writer who can adapt to different requirements, connect deeply with our audience, and effectively address pain points in your writing. You take the time to research and produce custom content that's unique and impactful, blending both art and science in your approach. You're focused on achieving marketing objectives, have a keen eye for detail, and can manage projects independently. Your ability to understand and apply the buyer's journey framework, coupled with your proficiency in content analytics and SEO, sets you apart. You're not afraid to put in the work to create content that stands out from the AI-generated noise, and you're always eager to learn and adapt to new content marketing trends and tools.

Your performance will be measured by the quality and memorability of your content, timeliness of deliverables, professionalism, availability, and accessibility, as well as your ability to drive engagement and contribute to overall marketing objectives.

You'll be on the Marketing team, and will collaborate closely with our Marketing and Product team members.

This position reports directly to the Marketing Head.

You'll be doing things like:

Content Writing

• Marketing Content (75% of role): UX/UI writing for websites and apps; long-form blog posts and articles; newsletters and email marketing templates; storyboards for marketing videos; PR pieces and press releases; customer success stories and case studies; slide decks and presentations; ghost-writing thought leadership content; product guides and feature highlights; training content.
• Other Writing (25% of role): Ad hoc sales support writing; enhancing and shortening SOPs; technical writing for guides and manuals; reports and grant submissions.

Content Research: Identifying content sources; conducting industry research; analyzing content performance trends; staying updated on B2B SaaS developments.

Analytics: Collaborating with Marketing on content performance metrics; interpreting data for actionable insights; suggesting data-driven content strategies.

Process Improvement & Skill Development: Mastering AI tools tools like ChatGPT to enhance content creation; refining writing techniques; adapting to content marketing trends.

Skills & Qualifications

• 3-6+ years of experience in content writing, preferably in B2B SaaS or technology sectors
• Proven ability to produce high-quality, long-form content (portfolio required)
• Excellent research and interviewing skills
• Strong understanding of content marketing principles and best practices
• Familiarity with SEO concepts and their application in content creation
• Ability to understand and write about complex technical topics for various audiences
• Experience with the buyer's journey framework and its application in content strategy
• Proficiency in content analytics and performance measurement
• Excellent project management and organizational skills
• Strong communication and collaboration abilities in a remote work environment

Bonus if you also have:

• Deeper experience in any of the following writing disciplines: technical writing, user guide creation, grant writing, report creation, UX/UI writing, SOP writing, SEO optimization, AI-assisted writing
• Familiarity with our tools: Zoho Office Suite, ChatGPT, Zoho Marketing Automation, Zoho Sites, Zoho Social.

Working Hours:  Fixed between 8AM-5PM EDT (Toronto time), inclusive of a 1-hour break.

Education: Bachelor's degree in English, Journalism, Marketing, or related field, or equivalent work experience

Full-time vs Part-time: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week)

Level: Intermediate (3-5 years of relevant experience), Senior (6+ years)

Compensation: 🇪🇬10K-21K EGP/month (~🇨🇦$285-$598 CAD)

Benefits of working with us: 

• 🚀 Work directly with a forward-thinking international company
• 🏡 Work from the comfort of your home
• 🏆 Incredibly talented teammates
• 🧘🏾‍♀️ Work-life balance: 9 hours a day, 5 days a week
• 💰 Above-market compensation
• 💻 Remote-first company culture
• 🧠 Lots of learning & growth opportunities
• 🌴 Paid vacations and US public holidays
• 🩺 Medical benefits reimbursement
• 💻 Hardware credit allowance
• 🇨🇦 Compensation anchored to the Canadian dollar

If you’re not sure about applying and think you might be close to meeting the requirements, apply anyways! We value diverse life experiences and look at potential over qualifications.

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