Junior Digital Marketing & Brand Growth Associate

JOB DESCRIPTION:

Junior Digital Marketing & Brand Growth Associate

Starting: Immediate

Working Environment: In-person ONLY

Location: Dubai, United Arab Emirates

Timings: 9 AM to 6 PM

Salary: Base AED 2000 (Commissions negotiable)

Roles and Responsibilities:

1. Strategy Development:

• Develop and execute comprehensive and strategic plans to drive brand
  
  
  

awareness, customer acquisition, and revenue growth.

2. Content Creation:

• Create high-quality and engaging content across various platforms,
  
  
  

including social media, videos, blog posts and more.

3. Audience Research:

• Work closely with Pupilar community and research to understand
  
  
  

target audiences, industry trends, and competitors to inform content

strategies.

4. Editorial Planning:

Develop and maintain an editorial calendar to ensure consistent and

timely content production.

5. SEO & Digital Optimization:

• Optimize content to improve organic visibility and drive traffic.
  
  
  

developing and implementing digital marketing strategies to enhance

brand visibility, engagement, and lead generation across various digital

channels.

6. Multi-Channel Marketing:

• Implement content across multiple channels, considering the unique
  
  
  

characteristics of each platform. Support social media management

efforts, including content scheduling, community engagement, and

performance tracking across platforms like Facebook, Instagram,

Twitter, LinkedIn, and TikTok.

7. Strong Brand Messaging:

• Ensure that all content aligns with the brand voice, messaging, and
  
  
  

positioning. Conduct market research and competitive analysis to

identify opportunities for brand expansion and differentiation.

8. Innovative Campaign Development:

• Collaborate with cross-functional teams to develop integrated
  
  
  

marketing campaigns that leverage content effectively.

9. Analytics and Reporting:

• Monitor and analyze content performance metrics to measure the
  
  
  

success of campaigns and adjust strategies accordingly.

10. Social Media Content:

• Integrate content seamlessly into social media strategies, ensuring
  
  
  

consistency, engagement and brand growth.

11. Thought Leadership:

• Position the brand as a thought leader in the industry through insightful
  
  
  

and valuable content.

12. Captivating Video Production:

• Conceptualize and produce video content, ranging from short clips to
  
  
  

longer-form videos.

• Email Marketing:
• Incorporate content into email marketing campaigns, newsletters, and
  
  
  

drip campaigns.

14. Collaboration:

• Work closely with directors, Pupilar community, graphic designers,
  
  
  

video editors, and other content creators to bring ideas to life.

15. A/B Testing:

• Conduct A/B testing on different types of content, posting times, and
  
  
  

ad creatives. Use results to refine and optimize digital media strategies.

17. Content Distribution:

• Develop strategies for content distribution, including outreach,
  
  
  

partnerships, and influencer collaborations.

18. Customer Engagement:

• Foster engagement with the target audience through interactive
  
  
  

content, community and other strategies.

19. Budget Management:

• Monitor and report on campaign performance, KPIs, and ROI metrics,
  
  
  

and use insights to iterate and optimize marketing strategies.

20. Trend Analysis & Continuous Learning:

• Stay up-to-date with the latest marketing tools, technologies, and
  
  
  

trends, implementing innovative approaches.

Benefits at Pupilar:

• Flexibility and Adaptability: The business landscape for startups can change rapidly. By having team members who are versatile and adaptable, we pivot quickly in response to market shifts, new opportunities, or unexpected challenges. Your ability to handle both talent acquisition and community growth roles will contribute to our agility.
• Hands-On Learning: Working across different functions gives you a broader perspective and a deeper understanding of how the industry operates. This hands-on experience will not only enhance your skills but also make you a more valuable team member.
• Impact: In larger organizations, roles are often highly specialized, which can mean a more narrow focus on one area. Here, your role diversity allows you to directly impact and contribute to different aspects of our startup's growth and success. You'll see the results of your efforts more directly.
• Personal Growth: We believe that by challenging you with a variety of responsibilities, you'll have the chance to learn, grow, and develop skills that can benefit your career in the long run. It's an opportunity to become a well-rounded professional.