Executive - Media

وصف الوظيفة


Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.


Job Description

Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & advise how to reach target audiences, prepare media plans, launch campaigns, create reports and evaluate campaign performance; report back to the wider team and the client on the findings and recommendation.

Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.

Is aware and understands the importance of set key performance indicators and is an active member in achieving them.

Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.

Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.

Manage day-to-day client relationships and communications.


Qualifications

Bachelor's degree in marketing, advertising, or a related field.

1-2 years of experience in media planning (Offline & Online) or a related role.

Strong organizational skills, team player, ability to multitask, and work under pressure.

Certifications on digital platforms is a plus.